Vertical Content
The IB editorial staff creates content on certain human-interest topics that drive traffic and can be monetized. We have 25 different vertical content sections available ranging from travel to health to finance. This content traditionally gets much higher CPM than standard news and weather stories.
Some benefits to IB’s content:
- High CPM’s: An average CPM of $7-$10
- Simple to sell
- High level of engagement with local audiences
- Low-risk with a high return on investment
- 25 market-ready vertical content sections
- Easy to integrate on your site(s)
To learn more, take a minute to view the following video:
Content to Engage Consumers
The content created by IB is tailored to drive page views, keep sites fresh, increase user loyalty and monetization. Content provided by Internet Broadcasting is the non-advertising textual or visual content that is encountered as part of the user experience. IB’s content solutions may include among other things, text, images, sounds, videos and animations.
Weather
IB provides tools that drive high-demand weather traffic such as maps, radars, forecasts, hurricane tracker, weather alerts and school closings via email.
National News
IB provides comprehensive national news services that includes breaking news updates on the Web site(s) and via email alerts, as well as special coverage and interactive content.
CNN Headline Exchange
Internet Broadcasting maintains a unique relationship with CNN where IB solicits local stories from our clients that have national interest. IB then submits the headline link to CNN.com for the opportunity to be placed on the CNN homepage, US page, Crime page and other sections. This has been a major driver of traffic to our client’s sites.
Award-Winning Journalists
IB’s award-winning journalists work in the newsrooms of our customers’ sites producing stories, videos, slideshows, interactive tools and more. These local journalists ensure local sites have the most up-to-date, comprehensive coverage available to fully engage local audiences.
