Develop Content

Credible content to engage visitors

News and content to complement your local news brand

Online visitors also rely on you for other important stories, video and images. After all, local news isn't just what happens locally; it's what's of interest locally. With Internet Broadcasting's comprehensive content solutions, you're covered.

Internet Broadcasting provides a full range of traffic-driving news and entertainment content. We partner with other leading news sources including CNN and Reuters. Our skilled journalists curate and post stories that you can easily add to your digital sites. Best of all, Internet Broadcasting news and entertainment content is delivered to your site automatically. We take away the hassles, hard work and risks.

Internet Broadcasting provides a full range of traffic-driving news and entertainment content.

Breaking News: Be there first with IB

When world and national news breaks, Internet Broadcasting is there, 24x7x365, with robust, engaging coverage – text, images, video, slideshows and interactive content. That means your viewers DON'T need to leave your site to get the big stories.

With partnerships from global news leaders in CNN, Reuters and others, our team of award-winning, acclaimed newsroom professionals make sure that breaking news is ready for your site. Whether it's the death of Osama bin Laden, a royal wedding in London, or an earthquake in Virginia or in Japan, we deliver the full story to generate huge traffic numbers for your site. You'll beat your competition on big national and international news.

Engage readers: Entertaining content

IB has built a massive library of evergreen content ready to go on a moment's notice. Hurricane threatening? Stock market plunging? Celebrity arrested? We have ready-made interactives that take you inside a hurricane and slideshows that explain volatile financial markets and show Hollywood stars through the years. Our content is the reason viewers will click more and stay longer on your site. Our rapid-response team of award-winning journalists is dedicated to delivering timely content that complements the major news stories of the day.

Every single day, we create dozens of new stories – all timed and pegged to the day's news. When news breaks, you're free to focus on local angles, while IB's newsroom populates your site with content your competitors can't come close to offering: timelines, photo galleries, video, sidebars and more.

Driven by Best-in-Class Technologies

Vertical Section Content

Our vertical sections (auto, health, etc.) are customizable sections designed to attract readers – and are ad-friendly opportunities for your sales team. The content comes primarily from CNN, but the sections also contain original content from our team, including slideshows and interactives.

Money
Auto
Entertainment
Travel
Health
Sports
Real Estate
Politics
Environment
Food
Irresistible/Weird news

Comprehensive Weather Coverage

You know it’s essential to win in weather coverage, on air and online. Internet Broadcasting offers a broad set of weather-related tools that reflect the importance this dynamic information has in our lives and the high demand that visitors have for weather content.

You can offer multi-day forecasts, historical weather almanacs, animated weather maps and local or national radar images. We can keep users of your site up to the minute on school closings and delays, too.

Hurricane tracking is a must-have in most coastal markets. Our severe weather alerts carried on your site or pushed to subscribed visitors are also high-demand features.

Almanac
Hurricane tracker
Custom Forecast
Hourly Forecast
Meteorologist or NWS detailed forecast
N-Day forecasts
School closings
Weather alerts by country or zones
Weather map and radar images

Sales Content Sections

Whether it’s meeting the interests and passions of viewers or playing a pivotal role in supporting community and charitable initiatives, local TV news occupies a pivotal role across every demographic today. How does your website respond?

Internet Broadcasting lets you keep up with your viewers through thoughtfully designed, sponsor-driven special sections that give you unique opportunities to keep your site timely and relevant. With IB's Sales Content Sections, your site can enjoy special sections that include complete packages of sponsored graphics and advertisements, dedicated features that include stories, media galleries and interactives, pre-roll promotional video, Web-driver ads and newscast copy – all with regular updates.

Altogether, Internet Broadcasting offers 18 different Sales Content Sections that run at different times throughout the year, so you have at least one section with promotable content running every day. Of course, you can add your own local content to these sections for even greater appeal.

Alerts to build connections to your brand

Perhaps the most critical feature offered by IB is our email alert capability. Leveraging IB’s email technology engine, news and content alerts for breaking news, school closings, severe weather as well as for scheduled, local newsletters can be easily uploaded and sent to an unlimited number alert subscribers. Optimized for speed and volume, IB's email engine is currently sending out 1 billion alerts per year, driving more than 40 million page views per month on behalf of our clients. We help keep audiences connected to digital brands.