Internet Broadcasting’s proven monetization strategies offer publishers the advertising tools and services you need to successfully build a high volume local media brand. With over a decade of experience powering local digital brands across a multitude of markets, our comprehensive advertising solutions will help you take your digital strategy to the next level.
IB Local Network & Ad Operations
Aggregating premium local media, Internet Broadcasting brings more national advertising dollars to local TV stations than other solutions. The “proof” is in the numbers: According to comScore, IB’s partners have the number one site in 18 of the top 25 DMAs and our sites are growing. In July 2008, our video ad growth was up over 62% to 4.3 million ads served. More importantly, we are experts at turning this traffic into dollars for our partners: A recent Borrell Associates study documents that TV stations in the Internet Broadcasting network have 61% higher web revenue than non-affiliated stations.
Here are a few additional facts about the IB Local Network.
- Over 12,000 local advertisers
- 20,000 local advertising sales campaigns delivered each year
- $70M in total ad campaign revenue executed and delivered each year
- Over 18 billion impressions generated for local sales campaigns per year
Ad Creation & Sales Support
At Internet Broadcasting, our creative teams have years of experience creating compelling advertising solutions. We develop easy-to-understand advertising packages designed to be eye-catching and fresh without compromising industry standards. We minimize page clutter while maximizing campaign dollars.
Ad Serving & Inventory Management
Internet Broadcasting uses DoubleClick’s DART For Publishers ad serving platform, providing you with the tools you need to successfully manage and monitor your ad campaigns. Each of your local media brands will have access into the DART system to review campaign delivery. Internet Broadcasting also delivers daily email reports that track the delivery of all campaigns.
Ad Trafficking
Ad Trafficking is a service that defines where, when, and how ads appear on your site. We offer both standard and specialized ad targeting and scheduling for your sites.
