Internet Broadcasting Home
For Media Publishers
About Us
Blog
Contact
Careers

Maranatha Broadcasting’s WFMZ-TV Signs With Internet Broadcasting (IB)
By | January 13, 2010

St. Paul, MN – January 13, 2010 – Internet Broadcasting (IB, www.ibsys.com), the leading provider of local Web sites, content and advertising revenue solutions to the world’s most successful media companies, today announced a strategic agreement with Allentown, PA-based WFMZ-TV, a Maranatha Broadcasting Company, to provide Web platform, content and distribution, professional services, and local digital marketing services.

WFMZ-TV covers the third largest business district in Pennsylvania, spanning the Lehigh Valley and Berks County. The station has a seasoned team of news journalists and is the leading station to watch for local and regional news. Its companion online site, www.WFMZ.com, is updated throughout the day, its monthly viewership continues to be strong, and the site is a highly successful local advertising medium.

As part of the agreement, IB will provide both strategic services and tactical support to meet WFMZ’s goals of building greater audience engagement and driving more online revenue. In doing so, IB will offer WFMZ local advertising revenue solutions and sales strategies to attract more new visitors and advertisers to its site. To further enhance success of its daily online operations, IB will integrate WFMZ’s media properties of TV, online and mobile within IB’s online content management system, supply WFMZ with an array of lifestyle content, national and local breaking news for its online viewers, and provide professional services including strategy, support, and analytics.

Barry Fisher, President and General Manager of WFMZ-TV, said: “We are pleased to move into the next chapter of our Web site development with IB. Our in house team has engaged in developing and managing our Web site since its inception in 1994. As we looked at a complete redesign of our site, we researched many groups to outsource our hosting and better manage our content. IB proved to be the best overall provider we looked into. Their record of managing Web sites for larger groups is impressive, and led us to feel comfortable moving to their service. Our decision to go with them makes a lot of economic sense.”

David Lebow, CEO of Internet Broadcasting, said: “Today’s media landscape of broadcasters consists of large station groups as well as smaller groups and individual stations, the latter of which make up the majority of the industry. No matter what size or Web content management platform a broadcaster is using, IB is poised to empower any partner to succeed. Our core services offerings can scale to meet any broadcaster operating model. As an individual and independent station, WFMZ is a prime example of the broader market opportunity for us, and we are delighted to serve as a pivotal extension to their business.”

What We're Reading
Disney-ABC Signs Streaming Deals With Amazon And Netflix
[techcrunch.com] The two company’s just announced separate streaming deals with the Walt Disney Co. that will provide subscribers with even more content from Mickey & Co. Under these agreements, both streaming services will see even more Disney/ABC content, expanding their respective libraries with current and past TV programming.
Sony Buys Ericsson's Mobile Phone Business
[www.businessinsider.com] Sony has bought control of Ericsson's mobile phone business for $1.45 billion, reports Reuters
Why Meredith passed on buying McGraw-Hill stations
[www.rbr.com] Meredith Corporation CEO Steve Lacy made no bones in Wednesday’s quarterly conference call about having taken a good, hard look at the four-station McGraw-Hill TV group when an analyst asked about the potential to grow the TV side of Meredith, which is a fraction of the size of its magazine division. So, why did Scripps win the McGraw-Hill bidding, not Meredith?
Livestream Refreshes Video Service: “Viewers Can RewindWhile Its Live"
[techcrunch.com] Livestream is unveiling a major upgrade to its live video service today. It won’t be fully rolled out until December, but you can see a preview of it here or watch the video below. The new player brings a few firsts to live video: an adaptive bitrate which can adjust dynamically based on the viewers bandwidth up to HD quality (720p); an instant playback DVR feature; a live blogging platform to add text, photos, and video clips underneath the main video; and social networking features.
Kenny Steps Down At Akamai For 'Emerging' Opportunity, Still Seen As Yahoo Candiate
[www.mediapost.com] Former Publicis digital chief David Kenny has stepped down as president of cloud computing giant Akamai, fueling renewed speculation that he may be a prime candidate to take the helm of Yahoo.
Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table
[blog.devoncroft.com] Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.
Click-through rates significantly higher for rich media campaigns: Jumptap
[www.mobilemarketer.com] Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.
Local Media Reach
Local Media Reach is a report from Internet Broadcasting that analyzes comScore Media Metrix data on local site performance in the top 50 local media markets.
Latest: Local Media Reach: October 2011