The Freedom to Engage
IB Digital Agency: The World’s Largest Agency for Digital Advertising
Creative Excellence, Rapid Execution, Broad Reach, Precise Targeting, “Human Touch” Service
Today, it’s no longer enough for the TV news website to be an afterthought or bottomless pit of “loss-leader” expenses. It has to be a thriving source of meaningful profit for the station. And that can’t happen without a successful strategy to design, execute, and manage effective online advertising and promotion campaigns. Internet Broadcasting’s “IB Digital Agency” is unmatched in its ability to help local TV stations monetize their traffic and content on the Web. Managing 25,000 campaigns each year that generate 25 billion impressions, Internet Broadcasting today operates the world’s largest digital advertising agency.
IB Digital Agency delivers advertising to all platforms: Web, smartphones, tablets, and more – all device-optimized. Internet Broadcasting offers a rich set of standard products that are a regular part of our service, as well as the option to order customized tools to ensure a unique and rewarding online experience for your site visitors.
IB Digital Agency is fast, to meet the needs of any advertiser – large or small. We can deliver most ads in just days – usually in less than 24 hours – not weeks or months. When you need a complete solution —inventory planning, campaign management, ad creation and trafficking, and campaign performance and optimization – and you need it at “market speed,” IB Digital Agency has you covered.
A Broad Portfolio
IB Digital Agency has assembled a savvy team of programming experts who know all of the tools, the specs, the browser nuances, and the ins-and-outs of online advertising. And there’s no one-size-fits-all here. Our team has created the broadest portfolio of advertising types and styles to fit every budget and every brand voice. You can choose from more than 100 different types of ad products – including Hover (including Hover with Video/Coupon), Peelbacks, Pushdowns, Billboards, Countdown Clocks, Exapandables, Floaters, and many more.
See for yourself how many compelling ways there are to get your message out and to engage site visitors:
Beyond superb technical talent, IB Digital Agency’s creative services team has the skills, experience, and talent to create and deliver a full range of advertising options to your clients. Our ads engage consumers and deliver results with innovative and cost-effective ideas. Your advertisers can browse an easy-to-navigate catalog (LINK) of advertising products to find new ideas for how to memorably deliver their selling messages.
Even though our team handles hundreds of campaigns each week, we still offer one-to-one customer service. Your advertisers are paired with talented and responsive account managers who keep you on top of the process and in charge of every step.
We Report on What Matters
Nothing matters more than knowing how well your digital advertising campaigns are working. IB Digital Agency provides a wealth of reports -- from planning reports that show what impressions are available for sale and performance reports that highlight milestones and goals to in-depth revenue reports. When you need to know it, we give you the full picture.
Rich Technology to Support our Services
- WebScan – Our innovative, publisher-centric workflow solution integrates directly with our ad server, DoubleClick Dart for Publishers.
- Production Status Reporting – Keep tabs on launch dates and actions needed.
- Rate Card Campaign System – We use a simple “points system” to manage creative and trafficking costs.
- Resource/Production Cost Dashboard – You can have a real-time view of points for submitted orders.
- Trafficking – Our veteran ad-trafficking team provides the highest-level of quality-assurance and scheduling accuracy - with specialized targeting services.