NEW YORK, April 29, 2009 – Internet Broadcasting – the leading provider of local Web sites, content and advertising revenue solutions to media companies – announced that it has signed an agreement with Collective Media to deliver innovative audience targeting technology to improve efficiency, effectiveness and campaign results for advertisers online.
Internet Broadcasting is using AMP, Collective Media’s proprietary ad network management and audience targeting platform, to improve operations across the ibLocal network and to deliver advertiser’s messages to the most targeted audiences across more than 1,000 quality local Web sites. The AMP platform allows Internet Broadcasting to serve ads on local Web sites that most closely match user interests like travel, business or shopping – optimizing results.
Internet Broadcasting is using AMP’s state-of-the-art semantic classification engine, which draws from more than three million words and phrases, scans Web pages, identifies page context, and appropriately targets ads. The technology’s ability to determine context allows it, for example, to read an article about the “heat” in Miami and determine if the story is about the basketball team or weather.
“It is all about relevance,” said Frost Prioleau, general manager of Technology Solutions for Collective Media. “Combining our cutting-edge technology with Internet Broadcasting’s ad revenue solutions and sales representation, we are confident our partnership will help take local media companies into the future.”
Said Luke Edson, chief revenue officer of Internet Broadcasting, “Internet Broadcasting is offering advertisers a smarter way to allocate their resources. AMP allows our customers to target more qualified prospects in key local markets with the right message at the right time. Early results show strong performance and we are eager to introduce the enhanced ibLocal Network to advertisers in the coming weeks and months.”
About Collective Media
Collective Media’s media and technology solutions serve online publishers, agencies and advertisers. Collective’s product suite includes the Collective Network, the largest premium display advertising network; the Directive Network, the only transparent performance advertising network; AMP, its proprietary ad network management platform; and Personifi, the leading semantic content classification and audience targeting solution. Founded in 2005, Collective Media is a member of the Network Advertising Initiative (NAI) and is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at http://www.collective.com.
