ST. PAUL, Minn., April 24, 2009 — Internet Broadcasting – the leading provider of Web sites, content and advertising revenue solutions to media companies – has released a new version of its ibPublish online publishing platform. The platform offers several advanced features that help local broadcast publishers of online news improve content creation and generate additional revenue opportunities.
The intuitive, template-based system – designed with digital journalists’ needs at the forefront – helps increase newsroom productivity by enabling faster page building and easier content creation. It includes an improved user interface, more efficient workflow, as well as support for both PC- and Mac-based systems and multiple browsers. These upgrades make it easier for news teams to publish and distribute text, images and video to Web sites, mobile networks and syndication partners.
“Internet Broadcasting is committed to our partners extending their leads as the top source for online news in their markets,” said David Lebow, president and CEO of Internet Broadcasting. “This includes fully transforming their newsrooms to digital content centers. Through fresher content, more engagement, more traffic and more revenue, ibPublish enhances the user’s experience while helping improve the publisher’s bottom line. ibPublish is an integral part of our solution to drive audience and revenue for our media partners.”
For more than 10 years, large media groups have relied on Internet Broadcasting’s expertise and state-of-the-art technology to transform their Internet businesses. Managing millions of pieces of content in the Internet Broadcasting network, ibPublish is the proven, on-demand solution for local news sites. The company’s thousands of content management system users generate Web sites that drive more than five billion page views each year.
Many media groups using ibPublish also take advantage of Internet Broadcasting’s premium local ad network. The premium ad network connects local sites with national advertisers, bringing additional revenue to the publisher and targeted reach to the advertiser, yielding proven performance for both. In fact, Internet Broadcasting’s affiliated stations had an average of 61 percent higher revenue from online advertising versus nonaffiliated stations in 2008, according to the Borrell Associates survey, “What Local Media Web Sites Earn.”
The new version of ibPublish is available immediately.