ST. PAUL, Minn., May 12, 2009 – Internet Broadcasting, the leading provider of local Web sites, content and advertising revenue solutions to media companies, has partnered with Weather Underground to deliver the most reliable, accurate weather information available to millions of people through its network of local media Web sites across the United States.

Internet Broadcasting helps television stations expand their local presence online, increasing traffic and ad revenue with a wide array of products and services purpose-built to drive a quality local online experience for both consumers and advertisers. Working with Weather Underground, Internet Broadcasting is seamlessly delivering up-to-the-minute weather information to its customers’ sites using enhanced graphics and broader coverage across the United States and into Canada and Mexico.

“Our partnership with Weather Underground positions our publishing partners as leaders in weather coverage,” said Jeff Kimball, chief operating officer, Internet Broadcasting. “Being first and best with the information consumers need is what will help our partners win.  Our alliance with Weather Underground gets us there in weather.”

Weather Underground uses cutting-edge technologies to monitor weather conditions and provide real-time forecasts with captivating, easy-to-view graphics. It creates these forecasts using its vast network of regional data sources as well as additional information from the National Weather Service’s forecast database.

Since its launch in April, the improved weather content garnered more than 14 million visits across Internet Broadcasting’s network of media sites.

“Weather is a key driver of both audience and revenue for our sites,” said Barb Palser, director of digital media for McGraw-Hill Broadcasting. “We respect and appreciate the quality and expertise Internet Broadcasting and Weather Underground bring to our sites.  They’re helping us deliver the best possible content to our local viewers and for our advertisers.”

About Weather Underground

The world’s first online weather service, Weather Underground is committed to delivering the most comprehensive, reliable weather information possible. The company’s state-of-the-art technology monitors conditions and forecasts for locations across the world. With thousands of international users contributing local observations from personal weather stations, Weather Underground is able to provide up-to-the-minute weather conditions for the most finely targeted areas. In addition to serving free online weather information to millions of Web users, Weather Underground delivers custom-designed weather page solutions to an array of businesses and media clients – both online and in print.