ST. PAUL, Minn. – February 12, 2009 – Internet Broadcasting, the leading provider of online platforms for local television stations, today announced it has extended its longstanding partnership with Morgan Murphy Media to manage online content, advertising operations and sales solutions for Channel3000.com, WISC-TV’s popular Web site in Madison.

For 10 years, Morgan Murphy Media has relied on the Internet Broadcasting platform to manage and deliver content on Channel3000.com, the largest online news and information site in Madison’s coverage area. The two-year contract agreement with Internet Broadcasting leverages the robust nature of the Internet Broadcasting’s publishing platform, content, advertising operations and revenue-generating advertising network.

“Our success with Channel3000.com is based on Internet Broadcasting’s strength of providing high-quality national news content combined with our great local news angles and local sales opportunities,” said Brian Burns, director of new media for Morgan Murphy Media. “We’re pleased to embark on our second decade of partnership with Internet Broadcasting. Its national reach in both content and sales, coupled with its robust technology platform, significantly broadens the reach of our advertisers.”

Internet Broadcasting helps transform television stations to digital markets, generating audience and ad revenue through localized news, features and Web products.

“We’ve enjoyed a long and successful partnership with Morgan Murphy Media and are honored to retain this important relationship,” said David Lebow, CEO of Internet Broadcasting. “We’re committed to continuing to help Morgan Murphy increase its online audience and generate revenue.”