Hubbard Broadcasting selects Internet Broadcasting for Ad Operations
Updated On: Dec 03 2013 12:00:00 AM CST
ST. PAUL, MN – Dec. 4, 2013 – Internet Broadcasting Systems, Inc. (IB), the leading provider of digital publishing technology, news content and digital agency solutions for local news-media companies, today announced that it signed an agreement with Hubbard Television to provide digital ad operations for its Minnesota television stations.
Internet Broadcasting will perform ad operations for Hubbard while also delivering high-impact, results-driven digital ads to Hubbard stations. By partnering with IB for these functions, Hubbard will be able to focus on growing their digital revenue, knowing that their digital campaigns will run efficiently and effectively, and knowing that their sellers will now have access to a broad spectrum of digital ad products to maximize their advertisers’ outcomes.
“We knew that we wanted to partner with a solutions provider that had deep experience in ad operations and compelling products that could help us grow our digital revenue,” said Robert Hubbard, president of Hubbard Television Group. “We reviewed several options and it became obvious that IB was the best fit for us. We are excited to build a long-term relationship with Internet Broadcasting.”
Along with its world-class digital publishing platform and award-winning content solutions, IB provides a highly scalable digital agency solution for sales operations and campaign creative that consistently produces revenue-enhancing, high-CPM ads delivered on-time and with the highest quality. IB will deliver nearly 30,000 campaigns in 2013, making it one of the largest ad agencies in the world by number of campaigns. In addition, the agency provides full transparency of ad performance and ROI metrics, allowing partners to assess the success of each ad campaign they run.
About Internet Broadcasting:
Transforming how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based digital publishing platform, original and syndicated content, and one of the largest digital advertising agencies that provides full life-cycle advertising and sales operations solutions. Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services. Leading media companies such as Hearst Television, Turner Broadcasting and The Washington Post Company’s Post-Newsweek Stations group are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn. For more information, visit www.ibsys.com.
About Hubbard Broadcasting:
Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in Minneapolis-St. Paul, Minnesota that was founded in 1923 by Stanley E. Hubbard. The company operates 12 television stations in Minnesota, New York and New Mexico. Hubbard Radio, LLC is also part of Hubbard Broadcasting with 30 radio stations in Chicago, Cincinnati, Minneapolis-St. Paul, Phoenix, Seattle, St. Louis, and Washington D.C. Other Hubbard Broadcasting companies include the satellite and cable networks ReelzChannel and Ovation TV, F&F Productions, and the Hubbard Radio Network.
Campo Communications, LLC