Barb Palser Joins Internet Broadcasting As Vice President of Account Management
St. Paul, MN (October 11, 2011) – Internet Broadcasting announced today that Barb Palser is joining IB as its new Vice President of Account Management. Palser returns to IB from McGraw-Hill Broadcasting where she was the Director of Digital Media, consistently increasing Web and mobile audiences and revenue for their ABC affiliate stations.
IB is the leading provider of digital solutions for some of the most respected media companies in the world including Hearst Television, McGraw-Hill Broadcasting and Post-Newsweek Stations. IB helps local TV stations grow their digital business and connect with viewers across all digital media with world-class publishing, advertising and content solutions.
In her new role at IB, Palser will leverage her extensive broadcasting industry background to help IB clients with their digital audience and revenue growth strategies. Palser is also accountable for client satisfaction including metrics and client scorecards.
“We are very excited to have Barb join our team,” said Jeff Kimball, COO of Internet Broadcasting. “Her years of experience as the person accountable for growing the digital business for local stations make her uniquely suited to lead IB’s client account management team – where we provide those same solutions for clients across the USA.”
Prior to joining IB, Palser was the Director of Digital Media at McGraw-Hill Broadcasting where she oversaw web and mobile strategy for the company’s ABC-affiliate stations in Denver, Indianapolis, San Diego and Bakersfield. Palser’s proven experience includes helping McGraw-Hill Broadcasting’s local station sites consistently rank #1 or #2 in their markets for Local Uniques and Total Uniques by comScore. Previously, Palser spent 8 years in various key positions at IB including Content Director, Training Director and Local Managing Editor. She also held the position of News Editor for Poynter.org. Palser is a Columnist and Feature Writer for the American Journalism Review and holds a Bachelor of Arts in Mass Communication from Louisiana State University.
“There is a new spirit at IB and I am excited to re-join the company,” said Palser. “The new leadership, expanded solutions and impressive list of blue-chip customers made it an easy decision for me. I look forward to the opportunity to help our clients grow their digital audience and revenue.”
About Internet Broadcasting
Internet Broadcasting is the leading provider of digital publishing solutions that deeply engage audiences and increase revenue for media publishers and advertisers. IB customers get measurable results using end-to-end SaaS publishing, news & content and local advertising solutions. IB customers succeed because they are able to navigate the rapidly changing marketplace and grow their digital businesses in a demonstrably cost-effective way. IB’s clients include some of the most respected media companies in the world, including Hearst Television, McGraw-Hill Broadcasting and Post-Newsweek Stations. For more information, visit www.ibsys.com.
George Hadjiyanis, Marketing Director