Internet Broadcasting Adds New HTML5 Ad Products To Give Clients More Options For Rich Mobile Advertising
ST. PAUL, Minn. - May 14, 2012 – Internet Broadcasting (IB), the leading provider of digital publishing technology and services including one of the largest digital advertising agencies, today announced the immediate availability of a new group of mobile advertising products created in HTML5, the emerging standard for interactive media on smartphones and tablets.
The HTML5 programming format brings a rich, "Flash-like" experience to mobile devices such as the iPhone and iPad, and devices running the Google Android operating system with which Flash files are incompatible.
IB's new HTML5 ad products are powered by Celtra, a leading provider of rich-media digital advertising technology.
"We're giving clients new and exciting ways to engage prospective customers with visually appealing, mobile-optimized campaigns and creative executions," said Reed Varner, vice president of Internet Broadcasting's Digital Agency. The new ad products enable users to click-to-call, swipe, erase, watch video, complete puzzles, link to websites and enter text. IB advertising clients can create unified multi-platform campaigns that can be delivered simultaneously to consumers on both traditional desktop/laptop computers and mobile devices.
The new HTML5 ad products include:
- Medium Rectangles
- Animated banners
- Expanding Rich-Media
- In-Ad Video
- Lead-generation forms
- Image galleries
"The emergence of the HTML5 format is enabling an entirely new and exciting class of digital-advertising products," Varner added. "Now, we can help our advertisers reach customers in more effective ways -- whether it be on their desktop, tablet or smartphone. By surrounding the Celtra technology with our total solution of creative development, execution, trafficking and campaign management, we can provide IB clients an entirely new suite of ad products that extend the reach and impact of their advertisers' digital campaigns."
The new Internet Broadcasting HTML5 ad products are available immediately. Pricing information is available upon request.
About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based web publishing platform, original and syndicated content, and the IB Digital Agency, one of the largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit www.ibsys.com.
About Celtra Inc.
Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. Leading brands including Adidas, Paramount Pictures, Pepsi, Starbucks, Sprint, Starwood Hotels and Resorts, Wrigley and Volvo have utilized Celtra's ads. For more information, follow-us at www.celtra.com or @CeltraMobile on Twitter. Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, Chicago, London (UK), and Ljubljana (SI).
For Internet Broadcasting:
Campo Communications, LLC