Stations are taking advantage of the growing number of experienced newspaper reporters and columnists looking for work. Their writing skills, wide networks of sources and often long experience on beats are just what stations need to make their on-air and online coverage stand out and excel in a growing multiplatform marketplace.

Getting let go after 45 years on the job is tough, but Caulton Tudor, a Raleigh, N.C., sports writer with all the makings of a local legend, is in a pretty good place after packing it in March 1 at the only job he's ever had.

The morning after Tudor’s “forced retirement” from The News & Observer was announced, local broadcasters serving Raleigh-Durham, N.C. (DMA 24), came calling.

As websites are quickly becoming a go-to source for breaking news, broadcasters are urged to make sure their sites are optimized to handle unexpectedly large amounts of traffic. Internet Broadcasting’s Elmer Baldwin says stations “have got to be committed to the digital business being serious — and very important to our audience. It’s not just high-powered antennas. The Web is no longer just marketing for a station. It’s absolutely critical … and the primary breaking news source.”

The enormous surge in Web traffic following the Boston Marathon bombings tested local broadcasters’ ability to provide coverage online where it could viewed around the world.

At least two of the Big Four affiliates — Sunbeam Television's NBC affiliate WHDH and CBS O&O WBZ — experienced glitches that prevented at least some users from accessing them on Monday, April, 15, in the immediate aftermath of the attack.

Schurz Communications has forged an unprecedented, multi-year, multiplatform deal with two CMS providers--Internet Broacasting and TownNews.com--while also tipping a new "content federation" forged with Hearst Corp., Post Newsweek and The News Press & Gazette. The move could signal a directional shift in the legacy-bound world of CMS providers.

In a move that could signal an evolutionary shift in media companies’ content management system thinking, Schurz Communications has inked a deal with Internet Broadcasting and TownNews.com to take over the CMSs at its broadcast, newspaper and radio properties.

The three-way partnership, the first to integrate two CMS providers, will see IB taking over Schurz’s TV websites, while TownNews will power the back end of the company’s newspaper and radio properties. The shift will begin this week as Schurz moves most of its sites off Tribune’s CMS.

A group of TV digital executives speaking Monday at the NAB Show said that mobile should be the industry's top digital priority today and shared their own mobile revenue plays, including rich media, sponsored content and social media.

LAS VEGAS -- With mobile now pushing up to and past the 50% mark for digital traffic for television stations, the industry's digital executives are getting more creative at monetizing the platform.

They shared some emerging revenue plays on Monday at the NAB Show, where they also spotlighted opportunities in rich media, sponsored content and social media.

Hearst’s election app culls political coverage on the national, state and local levels from its own stations along with aggregation from Internet Broadcasting and content from CNN.

Hearst takes its award-winning political coverage mobile with a new app that allows users to dig into information about national campaigns and local races. The app also invites engagement with Facebook sharing and user-generated photos and video.

Hearst has been increasingly experimenting with niche apps, and for a company that has largely positioned its news brand around political coverage, an election app was probably inevitable.

Hearst Television is launching Election 2012, a mobile app featuring up-to-the-minute and in-depth election-related national content as well as content from the company’s news stations in 25 markets stretching from Portland, Maine, to Honolulu.

The advertising-supported Election 2012 app is available for free in the iTunes Store for iPhone users and the Google Play Store for Android users.

Each station’s local content is fed to the app using the content management system of Hearst Television partner company Internet Broadcasting.

Digital publishing tech and service provider Internet Broadcasting (IB) has completed the migration of its clients to its new ibPublish 2 web content management system for local-television broadcasters.

As part of the upgrades, Bonten Media, Hearst Television, Morgan Murphy Media, Post-Newsweek Stations and others have been moved to the new platform, which improved video, editing and servere weather capabilities.

IB invested over $10 million to create the new cloud-based platform, which was created specifically for local TV stations and announced at this year's NAB.

The evolution of news broadcasting -- faster, mobile and on multiple devices -- has forced one company to rearchitect its Web content management system for the cloud.
When Internet Broadcasting Systems Inc. started out in 1996, the company -- known informally as IB -- provided a Web content management system (CMS) and services for local television and radio stations. Its homespun Web CMS worked well, providing news organizations with an online presence. But in time, shortcomings appeared as larger media companies like Hearst Corp. and Turner Broadcasting System Inc. bought IB’s services. For example, IB struggled to provide quality video to a growing cadre of mobile consumers.

Dave Michela, a former TV newsman now with the Web platform purveyor Internet Broadcasting, says generating content for multiple media is part of working in the digital world, in which Web departments now act more as content curators than as creators.

Internet Broadcasting recently introduced their latest collection of mobile advertising products. The up-and-coming standard HTML5, which is popularly used by interactive media on smartphones and tablets, has been used to develop the latest products.

First, from Internet Broadcasting, new HTML5 products to improve the richness of mobile advertising, The products including leaderboards, animated banners, expanding rich-media and in-ad video options. The units are powered by Celtra. Once launched, users can click-to-call, swipe, watch video, complete puzzles or engage in other ways with the content offered.

Industry experts and market watchers agree: The 2012 elections promise to set new records for ad spending, with broadcast television leading the field of recipients.

However, as digital media outlets gain in prominence, their relatively meager budgets are beginning to add up. Local-advertising research firm Borrell Associates projects online outlets, as a stand-alone category at least, will receive as much as $160 million from campaigns and political action committees (PACs) in the 2012 campaign season. A recent issue of Advertising Age cited estimates that campaigns were poised to spend as much as 10% of their total ad budgets on digital buys–a big jump from the roughly 5% of budgets spent for congressional races in 2010.

Internet Broadcasting, a provider of digital publishing technology and services and a digital ad agency, today launched its new family of interactive mobile-marketing products that allow advertisers to offer text-based solutions for digital marketing campaigns.

IB Digital Agency’s mobile-marketing products let consumers respond to advertisers’ campaigns using SMS text messaging from their smartphones. These turnkey products, powered by SMS and mobile technology leader TextingForward, are the latest addition to the IB Digital Agency’s full suite of mobile solutions.

By George Winslow -- Broadcasting & Cable, 4/2/2012 With solutions to help streamline multiplatform distribution of content expected to be an especially hot topic at this year's NAB, digital publishing technology and service provider, Internet Broadcasting has introduced its new digital content and management platform, ibPublish 2.

The new cloud-based platform, which represented a significant investment in research and development, is designed to help streamline workflows for digital distribution of content to online, mobile and social channels and to help local stations lay the foundation for next generation digital publishing offerings.

TVNewsCheck, Apr 2, 2012, Internet Broadcasting,  a provider of digital publishing technology and services for local TV newsrooms, today introduced ibPublish 2, which it calls “the most advanced digital content management and publishing platform built for the TV broadcast industry and designed for the future of digital publishing.” Newsroom-centric content management system ibPublish 2 is designed to simplify digital publishing processes and seamlessly distributes content to mobile and social channels.

Internet Broadcasting, a digital advertiser specializing in U.S. media publishers, has announced a new mobile marketing tool based on the power of SMS messaging. This is a highly targeted segment in the digital marketing space, but Internet Broadcasting takes it even further with its newest campaign.

Internet Broadcasting and Exact Drive are teaming up to offer political and national advocacy campaign advertisers an end-to-end digital advertising solution.

The companies have jointly announced that advertisers will be offered a high-quality, video-embedded online ad creative that will be digitally distributed by Exact Drive via the company's ad delivery technology, which enables micro-niche targeting at the domain, category, contextual and behavior levels.