Saint Paul, MN – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and local advertisers, announced today the appointment of former AOL executive Luke Edson as Chief Revenue Officer.
Luke Edson will oversee all of Internet Broadcasting’s revenue generating activities, including national advertising sales, business development, revenue strategy and advertising systems. Luke will be based out of New York and will report directly to David Lebow, the Company’s President and Chief Executive Officer.
“I’m delighted to have Luke Edson join the team” said David Lebow, President and CEO of Internet Broadcasting. “Luke’s industry expertise and record of increasing revenue will be a tremendous asset to our company and to our partners. With the addition of Luke to our management team, we’re adding a strong, energetic leader who will help take us to the next level in generating revenue. This move wil further solidifty IB’s leadership as the premier local advertising platform for local and national advertisers to reach consumers with branded advertising.”
“I am very excited to be joining Internet Broadcasting. The company has an incredible portfolio of assets with significant opportunities to create new and valuable revenue sources as well as to deliver innovative advertising solutions for local advertisers. ”
A seasoned online media executive, Luke has held several senior positions with AOL over the past 10 years in business development, category sales, and national sales. He is also an accomplished sales manager running sales teams in both Dallas and New York. During the course of his 10 year tenure, Luke completed several major turnarounds, consistently excelled in a marketplace defined by constant change, and helped to drive significant growth in AOL’s client base and ad revenues. He has a superior command of business development, advertising sales, ad technology, and all forms of ad products from display to performance.
About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.
Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success. In April 2008, the IB Local Network is comprised of over 47MM unique visitors and ranked 41 according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet. For more information, visit www.ibsys.com.
FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908