New York, NY – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the selection of Solbright’s Adsuite™ to manage online advertising inventory and related workflow processes. Internet Broadcasting will deploy Solbright’s on-demand Adsuite™ platform to streamline key aspects of the entire online ad management business, including inventory, sales, trafficking, billing and reporting.
As the leading provider of local ad solutions on quality websites, IB is empowering online advertisers, as well as local and national sales executives, to take control of their online ad businesses. As the leading provider of online advertising sales and operations management solutions, Solbright provides seamless integration with major ad server, sales force automation and financial systems that proactively helps leading online publishers and websites optimize ad business revenue, productivity, efficiency, accuracy and compliance.
“IB is committed to offering our advertisers the best local reach and most effective solutions to connect with the quality local audiences they care about most,” said David Lebow, CEO of Internet Broadcasting. “With more than a thousand local and national salespeople using IB to help advertisers win, it is important we provide best-of-breed solutions. Solbright’s integrated ad process management technologies will help clients plan, sell, and execute ad campaigns and promotions more effectively. Further, it will give our advertisers better billing and reporting features for their campaigns.”
“We are thrilled to help IB sell and manage their vast online ad inventory which plays a significant role in many advertisers’ media buys,” said Thomas Pace, President and CEO, Solbright. “We feel IB’s choice of Solbright confirms Adsuite’s position as the premier advertising management solution for online publishers and websites.”
“IB’s selection of Adsuite™ confirms their commitment to providing customers like Hearst-Argyle Television with a dependable infrastructure that is easy to use, scalable, and flexible enough to handle the complexities of online advertising”, said Roger Keating, Senior Vice President, Digital Media, Hearst-Argyle Television.
About Internet Broadcasting
IB is the leading local media network that builds powerful solutions – products, content, and advertising – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.
IB’s premiere partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, Post-Newsweek Stations, Scripps, ABC and Telemundo among others. For more information, visit http://www.ibsys.com.
About Solbright
Solbright is the leading provider of inventory forecasting and management, sales and order management, trafficking and billing automation solutions for the online advertising industry. Solbright’s core product offering is Adsuite™, a fully-integrated subscription-based software as a service (SaaS) solution. For more information, visit http://www.solbright.com.
FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908
Tom Mannion
SVP of Global Sales
Solbright, Inc.
646.862.1177