comScore recently released its monthly analysis of U.S. consumer activity at top online properties for February 2008 from the comScore Media Metrix service (click here for original press release). The following highlights key findings within the Top 50 Web Rankings.
- According to comScore’s Ad Focus Ranking - the “IB Local Network” custom-entity reached in excess of 26 percent (47.9MM) of the more than 185MM Americans online in February.
- This custom entity represents the potential reach of the entire IB media network of 342 sites – the 76 IB “hosted” sites and 266 extended advertising network sites.
- comScore’s Ad-Focus Top 50 list is a well-known ranker among agencies, advertisers and publishers, and serves as an ideal platform for showcasing our growing media network to the marketplace.
This is an exciting time for IB and we are committed to becoming more relevant for you – by innovating on our customers’ websites, connecting you to the consumers you want most – helping you achieve national reach, with local relevance. To review a copy of comScore’s press release, click here.
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