New York, NY –Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced that it set all time traffic records in September of 2008.  The IB network drove record unique visitors and page views benefiting local television stations and local and national advertising customers.

UV’s grew 5% to 53.6MM in September.  This compares to 51.1MM in August and 39.6MM in December 2007 – the first month the network audience was measured by comScore.  The record usage is attributed to IB’s ongoing Political and Wall Street coverage, strong weather franchises providing on line functionality during hurricane season as well as ongoing SEO and distribution increases. An additional factor was unique visitor growth in extended ad network sites within IB’s total media network.

Engagement also increased significantly in September as the IB network achieved a record of 11.1MM site visits from search engines. Additionally, IB had an all time record of 18.2MM video streams, as well as the second highest total visitor minutes at 762.4MM, and the seventh highest page views at 518.5MM across the IB network of sites.

The Weather section posted its fifth-highest page view total in history, with 63.5MM.  Hurricanes across the country drove 4.9MM Weather section page views in September alone. IB sites generated a combined record total of 6.3MM page views to the Money section, and 5.3MM page views to the Politics section, the third-highest total in history.  The Sports section increased 30% from August to 14.2MM, the highest total in 2008.

The television broadcasters in the IB network benefitted as part of this record usage.  Specifically, 10 stations hit records in terms of unique visitors and/or page views throughout September.  Most noteworthy, according to comScore Media Metrix, IB has 25 TV sites that ranked #1 within the top 50 DMAs.

IB CEO David Lebow commented “We’re highly committed to our stations winning in their markets.  We’re doubling down on providing market leading tools and services to our partners so they maximize their usage and their online advertising revenue.  We continue to innovate to grow usage and revenue for our stations, and to give our advertisers more local audiences to reach as part of their advertising campaigns.”

New York, NY –Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the signing of a new multi-year deal to continue using WebTrends Analytics On Demand™ to measure and optimize web content across the IB Local Network of sites.

The agreement follows the conclusion of a successful two-year partnership between WebTrends, Inc., a leading provider of web analytics and online marketing solutions, and Internet Broadcasting.

“WebTrends has helped spur our growth by increasing visitor engagement and by helping us serve new customers and strategic partnerships, from our TV broadcast partners to CNN.” said David Lebow, CEO of Internet Broadcasting. “WebTrends has successfully proven its ability to scale its analytics services to meet our ever-growing customer volume, on top of the demands of our media customers for fast, detailed insight.”

Since adopting WebTrends Analytics On Demand in 2006, Internet Broadcasting has grown to a network of 76 sites, with monthly visits increasing 61 percent to 110 million.  Monthly page views have also increased 55 percent, now totaling more than a half billion. Internet Broadcasting has used WebTrends Analytics On Demand to:

• Measure and analyze more than 3 billion visits, including more than 14 billion page views and 380 million video streams network-wide.
• Obtain precise, high-value insights, such as detailed breakdowns of visitor content usage across dozens of site sections and hundreds of thousands of unique news stories, leveraging more than 300 constantly updated custom reports.
• Meet rigorous media customer requirements for timely analysis after major news-driven traffic spikes.
• Optimize content, leveraging impression and click data to double the click-through rate and effective CPM of business development links in just one month.

“Prior to using WebTrends, we had limited visibility into which links were truly driving top results for our advertising partners and a difficult time optimizing for top revenue yield per click,” said Erik Greenberger, VP Revenue Business Development of Internet Broadcasting.  “We began using WebTrends in September to track impressions and clicks on individual links within our Links We Like module.  This enabled us to understand CTR for individual links and ECPM for the unit overall.  Once the WebTrends data came in, we’ve been optimizing Links We Like performance by selecting the top-performing partner links based upon CTR, and have seen a dramatic lift (approximately 67%) in the performance.”

“The mutual innovation of our two companies has created an extremely successful platform for TV broadcasters and local, targeted advertising online,” said Alex Yoder, CEO of WebTrends. “This platform provides a winning combination of services as more publishers expand their online presence.”