New York, NY –Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced that it set all time traffic records in September of 2008.  The IB network drove record unique visitors and page views benefiting local television stations and local and national advertising customers.

UV’s grew 5% to 53.6MM in September.  This compares to 51.1MM in August and 39.6MM in December 2007 – the first month the network audience was measured by comScore.  The record usage is attributed to IB’s ongoing Political and Wall Street coverage, strong weather franchises providing on line functionality during hurricane season as well as ongoing SEO and distribution increases. An additional factor was unique visitor growth in extended ad network sites within IB’s total media network.

Engagement also increased significantly in September as the IB network achieved a record of 11.1MM site visits from search engines. Additionally, IB had an all time record of 18.2MM video streams, as well as the second highest total visitor minutes at 762.4MM, and the seventh highest page views at 518.5MM across the IB network of sites.

The Weather section posted its fifth-highest page view total in history, with 63.5MM.  Hurricanes across the country drove 4.9MM Weather section page views in September alone. IB sites generated a combined record total of 6.3MM page views to the Money section, and 5.3MM page views to the Politics section, the third-highest total in history.  The Sports section increased 30% from August to 14.2MM, the highest total in 2008.

The television broadcasters in the IB network benefitted as part of this record usage.  Specifically, 10 stations hit records in terms of unique visitors and/or page views throughout September.  Most noteworthy, according to comScore Media Metrix, IB has 25 TV sites that ranked #1 within the top 50 DMAs.

IB CEO David Lebow commented “We’re highly committed to our stations winning in their markets.  We’re doubling down on providing market leading tools and services to our partners so they maximize their usage and their online advertising revenue.  We continue to innovate to grow usage and revenue for our stations, and to give our advertisers more local audiences to reach as part of their advertising campaigns.”

New York, NY –Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the signing of a new multi-year deal to continue using WebTrends Analytics On Demand™ to measure and optimize web content across the IB Local Network of sites.

The agreement follows the conclusion of a successful two-year partnership between WebTrends, Inc., a leading provider of web analytics and online marketing solutions, and Internet Broadcasting.

“WebTrends has helped spur our growth by increasing visitor engagement and by helping us serve new customers and strategic partnerships, from our TV broadcast partners to CNN.” said David Lebow, CEO of Internet Broadcasting. “WebTrends has successfully proven its ability to scale its analytics services to meet our ever-growing customer volume, on top of the demands of our media customers for fast, detailed insight.”

Since adopting WebTrends Analytics On Demand in 2006, Internet Broadcasting has grown to a network of 76 sites, with monthly visits increasing 61 percent to 110 million.  Monthly page views have also increased 55 percent, now totaling more than a half billion. Internet Broadcasting has used WebTrends Analytics On Demand to:

• Measure and analyze more than 3 billion visits, including more than 14 billion page views and 380 million video streams network-wide.
• Obtain precise, high-value insights, such as detailed breakdowns of visitor content usage across dozens of site sections and hundreds of thousands of unique news stories, leveraging more than 300 constantly updated custom reports.
• Meet rigorous media customer requirements for timely analysis after major news-driven traffic spikes.
• Optimize content, leveraging impression and click data to double the click-through rate and effective CPM of business development links in just one month.

“Prior to using WebTrends, we had limited visibility into which links were truly driving top results for our advertising partners and a difficult time optimizing for top revenue yield per click,” said Erik Greenberger, VP Revenue Business Development of Internet Broadcasting.  “We began using WebTrends in September to track impressions and clicks on individual links within our Links We Like module.  This enabled us to understand CTR for individual links and ECPM for the unit overall.  Once the WebTrends data came in, we’ve been optimizing Links We Like performance by selecting the top-performing partner links based upon CTR, and have seen a dramatic lift (approximately 67%) in the performance.”

“The mutual innovation of our two companies has created an extremely successful platform for TV broadcasters and local, targeted advertising online,” said Alex Yoder, CEO of WebTrends. “This platform provides a winning combination of services as more publishers expand their online presence.”

New York, NY - Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced that it set all time traffic records in August of 2008. The IB network drove record unique visitors and page views benefitting local television stations and local and national advertising customers.

UV’s grew 8.8% to 51.1MM in August. This compares to 47.0MM in July and 39.6MM in December 2007, the first month the network audience was measured by comScore. The record usage is attributed to IB’s Democratic and Republican National Convention coverage, strong weather franchises providing on line functionality during hurricane season as well as ongoing SEO and distribution increases. An additional factor is the expansion of the IB Local Network’s site coverage to include ABC owned and operated sites now part of IB’s strategic sales network.

Engagement also increased significantly in August, creating a record-setting 764.6MM total visitor minutes, as well as 534.4MM page views and 18.2MM video streams across the IB network of sites. The page view and video stream levels were the fourth- and second-highest totals in company history. Additionally, the IB network achieved record site visits from search engines.

The Weather section posted its fourth-highest page view total in history, with 76.7MM. Hurricanes across the country drove 4.7MM Weather section page views in August alone. IB sites also generated a combined 5.8MM page views to its Politics section, the second-highest total in history.

The television broadcasters in the IB network benefitted as part of this record usage. Specifically, 10 stations hit records in terms of unique visitors and/or page views throughout August. Most noteworthy, according to comScore Media Metrix, IB has 27 TV sites that ranked #1 within the top 50 DMAs.

IB CEO David Lebow commented “We’re highly committed to our stations winning in their markets. We’re doubling down on providing market leading tools and services to our partners so they maximize their usage and their online advertising revenue. We continue to innovate to grow usage and revenue for our stations, and to give our advertisers more local audiences to reach as part of their advertising campaigns.

New York, NY  – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the selection of Solbright’s Adsuite™ to manage online advertising inventory and related workflow processes.  Internet Broadcasting will deploy Solbright’s on-demand Adsuite™ platform to streamline key aspects of the entire online ad management business, including inventory, sales, trafficking, billing and reporting. 

As the leading provider of local ad solutions on quality websites, IB is empowering online advertisers, as well as local and national sales executives, to take control of their online ad businesses.  As the leading provider of online advertising sales and operations management solutions, Solbright provides seamless integration with major ad server, sales force automation and financial systems that proactively helps leading online publishers and websites optimize ad business revenue, productivity, efficiency, accuracy and compliance.

“IB is committed to offering our advertisers the best local reach and most effective solutions to connect with the quality local audiences they care about most,” said David Lebow, CEO of Internet Broadcasting. “With more than a thousand local and national salespeople using IB to help advertisers win, it is important we provide best-of-breed solutions. Solbright’s integrated ad process management technologies will help clients plan, sell, and execute ad campaigns and promotions more effectively. Further, it will give our advertisers better billing and reporting features for their campaigns.”

“We are thrilled to help IB sell and manage their vast online ad inventory which plays a significant role in many advertisers’ media buys,” said Thomas Pace, President and CEO, Solbright.  “We feel IB’s choice of Solbright confirms Adsuite’s position as the premier advertising management solution for online publishers and websites.”

“IB’s selection of Adsuite™ confirms their commitment to providing customers like Hearst-Argyle Television with a dependable infrastructure that is easy to use, scalable, and flexible enough to handle the complexities of online advertising”, said Roger Keating, Senior Vice President, Digital Media, Hearst-Argyle Television. 
 
About Internet Broadcasting
IB is the leading local media network that builds powerful solutions – products, content, and advertising – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

IB’s premiere partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, Post-Newsweek Stations, Scripps, ABC and Telemundo among others.  For more information, visit http://www.ibsys.com.

About Solbright
Solbright is the leading provider of inventory forecasting and management, sales and order management, trafficking and billing automation solutions for the online advertising industry. Solbright’s core product offering is Adsuite™, a fully-integrated subscription-based software as a service (SaaS) solution. For more information, visit http://www.solbright.com.

FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

Tom Mannion
SVP of Global Sales
Solbright, Inc.
646.862.1177

Saint Paul, MN – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today released the results of a custom study from preeminent local research and consulting firm Borrell Associates showing that IB-affiliated TV stations had dramatically greater revenue from online advertising than non-affiliated stations.  Among the study’s findings:

• IB-affiliated stations had an average of 61% higher revenue from online advertising last year vs. non-affiliated stations — $871,723 vs. $542,275 for non-affiliated stations.
• IB-affiliated stations had 36% higher average online revenue per household in each market vs. non-affiliated stations — $.71 per household vs. $.52 for non-affiliated stations.
• IB-affiliated stations generate more local online ad revenue in each market — $.53 per household — than non-affiliated stations generate in total online ad revenue — $.52 per household.
• IB-affiliated stations had three times the national online ad revenue per household in each market — $.18 per household vs. $.06 per household.
• IB-affiliated stations had significantly greater online revenue growth projections for 2008 than non-affiliated stations – 48% vs. 35%.

“This study demonstrates that local brands win when working with IB to monetize their web sites,” said David Lebow, CEO of Internet Broadcasting. “Our partners have tremendous revenue pressure in today’s market. Our publishing platform and advertising solutions combine to create meaningful usage and revenue.”

“We’ve always advocated the local media companies not try to tackle the Web on their own,” said Gordon Borrell, CEO of Borrell Associates, “and the results of this study provide solid evidence regarding why that’s so.  A partnership with a service provider like Internet Broadcasting helps media companies develop their Web initiatives into a new business line, rather than a new marketing expense.”

“Hearst-Argyle local Web sites aggregate 18MM average monthly unique visitors,” said Roger Keating, Senior Vice President, Digital Media, Hearst Argyle Television. “We have been impressed with how IB’s network has brought national advertisers to our local sites that we otherwise would not have landed. But more importantly, the advertising operations and creative services team at IB has made it relatively easy for our station sites to grow. We get to focus on building compelling content and selling campaigns to local advertisers, and IB’s full service team takes care of the rest.”

The results of the custom study were drawn from the data used to produce “What Local Websites Earn”, a study released by Borrell Associates in May 2008.  For more information about the study, visit http://www.stateoflocal.com/2008/08/01/377/.

About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with ABC, CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, Post-Newsweek Stations, Scripps, and Telemundo among others contribute to our reach and success.  In June 2008, the IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.  For more information, visit http://www.ibsys.com.

About Borrell Associates
Borrell Associates is the leading provider of local advertising research, data and strategic analysis. The company has offices in Williamsburg, Va., and Seattle, Wash., and provides detailed market advertising reports for hundreds of local media companies, including WebAudit™, Local Ad $pending™ (LA$R™) and customized reports for any U.S., Canadian or U.K. market. For more information, visit http://www.borrellassociates.com/.

FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

Saint Paul, MN – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, announced today the appointment of former Brightcove executive Libby Freligh as VP Product Marketing. 

Libby Freligh will oversee all of Internet Broadcasting’s product marketing activities, including product development, new market development, and go-to-market strategies. The addition of Freligh allows the Company to accelerate its strategic shift as it creates the next generation of its media platform. Through that shift, IB will offer a range of products, content and services that seamlessly address the needs of the complete web ecosystem – end users, publishers, and advertisers.  Freligh will report to Jeff Kimball, the Company’s Chief Operating Officer.

Welcoming Freligh’s appointment, Kimball said:  “With her extensive experience creating market-defining new technologies and solutions, Libby is the ideal addition to the IB team.  Libby’s first task will be to leverage our highly optimized, proven architecture to develop and launch new products and solutions that meet the needs of today’s and tomorrow’s Web publishers and advertisers.  Product Marketing is becoming one of the cornerstones of the new IB, and Libby is exactly the right person to lead us. I’m very excited about the value and innovation we’ll be bringing to our partners over coming months and years.”

Libby Freligh said: “The IB team has the perfect mix of talent, expertise, commitment and vision.  By combining the IB technical team’s new thinking with their deep technical experience building enterprise platforms, we have the opportunity to redefine a range of technologies so that our media partners can leverage the Internet in far more productive, intuitive, and interesting ways.  I’ve been very lucky in my career, working on truly innovative technologies with unbelievable teams, but I’m more excited than ever about what we plan to deliver to the IB market.”  

Freligh has extensive experience managing new products and developing new markets. Most recently, she built Brightcove’s evangelism, account and launch management functions.  Prior to that, she was the product manager in charge of Macromedia Flex, Allaire and Macromedia ColdFusion and Allaire Spectra.  Her tenure at Brightcove began in 2005 where she was responsible for helping customers define and manage the resources necessary to successfully launch new video initiatives across a range of verticals – music, print publishing, cable television and web publishers.  She left Brightcove after spending the last year in London helping to develop the EMEA market and managing over a dozen UK media properties including The Telegraph, Channel 4, British Sky Broadcasting, The Guardian, ITV, Hachette Filipacchi and others.

About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success.  In June 2008, the IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.  For more information, visit www.ibsys.com.

FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

NEW YORK, NY/ST. PAUL, MN - TheStreet.com, Inc. (NASDAQ: TSCM), a leading financial media company, and Internet Broadcasting Systems, Inc., the leading local Internet solution provider for broadcast publishers and local advertisers in the U.S., today announced a new strategic content distribution partnership that will see TheStreet.com featured prominently across the Internet Broadcasting network of sites.

Under the terms of the arrangement, articles and videos from the properties of TheStreet.com’s network, including TheStreet.com, Stockpickr.com, and TheStreet.com TV, will join MainStreet.com content already featured on the Internet Broadcasting Local Network.

“We are very excited to have our content featured broadly across the IB network at a time when our audience reach continues to expand and our distribution network continues to grow,” said Sandy Brown, Vice President, Strategy & Business Development, TheStreet.com.

“With TheStreet.com, Inc.’s network delivering premium editorial content, plus stock market quotes pages and more, we will be able to provide the Internet Broadcasting network’s users a comprehensive, up-to-the-minute package of information relating to their investments, business and personal finance needs,” said Erik Greenberger, Vice President, Revenue Business Development, Internet Broadcasting. “This partnership underscores our goal of providing consumers with the most comprehensive array of high quality branded content on the Web, while connecting marketers to a highly engaged web audience through targeted ad solutions.”

About TheStreet.com, Inc.

TheStreet.com is a leading financial media company. It engages audiences on video and digital platforms through some of the Web’s best known sites: TheStreet.com, RealMoney.com, Stockpickr.com, BankingMyWay.com, MainStreet.com, Rate-Watch.com and Promotions.com. Through this network, the company produces and distributes content in all areas where life and money intersect to inform, engage and activate one of the most affluent, influential audiences on the Web today. For more information, visit www.thestreet.com.

About Internet Broadcasting Systems, Inc.

Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success.  In June 2008, the IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.  For more information, visit www.ibsys.com.

Contact:
TheStreet.com, Inc.
Laura Goldberg
Chief Spokesperson
347.683.1859

Internet Broadcasting
Ayme M. Yaiser
VP Strategic Marketing & Communication
646.562.5908

Saint Paul, MN – Internet Broadcasting Systems, the leading local Internet solution provider for broadcast publishers, today announced the launch of the NowLocal application for iPhone users, a local news aggregation tool that automatically detects the user’s location and provides a feed of local stories from thousands of news sources.  As a user changes location, NowLocal automatically updates the feed of stories based on their new location, providing hyper-local news results down to the zip code level. 

“As consumers shift their behavior and use more mobile devices and services, we want to continue to provide the best tools for them to find the news and information they need,” said Mike Potter, Director of New Product Innovation for Internet Broadcasting.  “NowLocal is another example of the broad range of products and services that we plan to offer to publishers, advertisers and consumers.”

The application marks IB’s first foray into consumer software applications.  It will be available for download free of charge from Apple’s iPhone App Store.  Among the features of NowLocal’s iPhone application:

• Opt-in location-based news aggregation that provides a feed of relevant local stories based on the user’s current location.
• Automatically updates as the user moves to provide hyper-local news results down to the zip code level.
• Thousands of leading news sources ranging from newspapers to television stations, cable outlets, local publications, blogs, and web sites in every domestic media market.
• One-click ability to mark favorites and share interesting stories with friends or family.
• A clean interface matching the look and feel of other iPhone applications and services.

The NowLocal application will soon be available through the Apple iPhone App Store.  For a short video demo of NowLocal, please visit http://www.nowlocal.com/iphone. 

ABOUT INTERNET BROADCASTING
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success.  In May 2008, the IB Local Network is comprised of over 47.7MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.  For more information, visit www.ibsys.com.

FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

Saint Paul, MN – Internet Broadcasting, the leading local Internet solution provider for broadcast publishers, today announced the launch of “Slantly”, an online opinion tool for Web publishers that integrates polling and discussions to create a robust forum for users to debate issues they’re passionate about.  Highlighting Slantly’s industry-leading features, a range of leading Web publishers including Meredith Publishing and NYC TV have already signed on to use the tool.

“Slantly takes the debate and expression of opinions online to the next level,” said David Lebow, President and CEO of Internet Broadcasting. “IB has innovated to create the next generation of integrated polls and commenting on the Web.  Slantly turns each discussion and poll into a dynamic forum in which users can debate the issues, vote on other users’ arguments, follow threads, and sort through the sentiment that’s being expressed.  Slantly gives Web publishers the ability to take the news of the day and turn it into an opinion-driven forum that engages their visitors and keeps them coming back for more.  We’re excited to create increased engagement on our partners’ sites and on the web at large.”

“As a publisher, Slantly is a flexible and easy way to turn our content into a conversation,” said Tim Reynolds, Director, Interactive Media, Meredith Publishing. “It gives our users a platform for voicing their opinion, provides deeper and more meaningful interaction on our sites, keeps users there longer and gives them even more reason to come back.  Slantly empowers local voices and in the process makes us more relevant.”

“We are excited about our partnership with IB, one of the pioneers in local media,” said Arick Wierson, GM, NYC TV.  “News drives opinions. The expression and sharing of opinions connects consumers with news. Bringing Slantly into our content will add value to our loyal and rapidly-growing audience, helping them connect with their peers and their local communities.”

Among Slantly’s key features:

• Custom Polls:  Allowing publishers to design and post custom polls on breaking news and issues of interest to their visitors.
• Discussions: Users can add their comments and opinions to a forum on each poll that is visible with the results, thus increasing their engagement and driving a robust on-site dialogue.
• Sorting: Users can sort comments to find others who share opinion, by the strength of the arguments, or by time/date of posting.
• Demographics: Slantly builds a robust set of demographics around the opinions being expressed, making it possible, for example, to break down polls geographically to view sentiment by location.
• Persistent User Profiles:  A user who registers once for a site using Slantly can express opinions across all publishers using the tool, improving ease-of-use and allowing users to maintain a persistent identity and track a portfolio of all of their opinions through which they can compare with friends and others.
• Publisher Space:  All activity generated through Slantly automatically feeds into a central forum setting, creating a more robust area in which community members can interact.
• Publisher Dashboard:  A robust dashboard gives Web publishers the ability to moderate and manage discussions, customize the look and functionality, track activity and maintain editorial control.  
• Open Application Programming Interface (API):  Slantly offers an open API to allow publishers and advertisers deep customization of the tool to meet their own needs.

Slantly is the first stand alone product offered by Internet Broadcasting available to all web publishers, in addition to the existing partners. 

ABOUT INTERNET BROADCASTING
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success.  In May 2008, the IB Local Network is comprised of over 47.7MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.  For more information, visit www.ibsys.com.

FOR FURTHER INFORMATION PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

Internet Broadcasting congratulates Jonathan Doklovic, one of our Architects working in Web Applications, for taking first place in Codegeist III—an annual plugin competition—sponsored by Atlassian.  Atlassian develops affordable, lightweight software to increase customer collaboration, and Jonathan built a Pre-/Post-Build Command Plugin specifically for Atlassian’s Bamboo product line.

According to the competition’s panel of judges, “This is terrific plugin that enables all sorts of new possibilities for Bamboo.  It’s one of those gateway plugins that opens up a whole new category of customizations and it gives administrators the tools to connect Bamboo even more tightly to their build processes.”  Jonathan’s innovative work not only helps us here at IB, but has also been recognized and acknowledged by his peers in the industry.  To learn more about Jonathan’s winning plugin, or the Codegeist III competition, click here.