A Strategic Content-Centric Approach to Digital Advertising
The IB Digital Agency gives you a strategic way to offer your clients innovative options to tie advertising, sponsorships and premium content. Your clients can sponsor special campaigns or seasonal sections of your website such as Breast Cancer Awareness Month or a college basketball tournament feature that enables you to form tight, strategic, high-revenue partnerships with major advertisers.
Unbeatable Speed
The IB Digital Agency is fast, to meet the needs of any advertiser—large or small. We can deliver most ads in a few days—usually in less than 24 hours—not days or weeks. We offer service level agreements to back the quality of our ad production and trafficking services. This is critical when you need to swap insertions and update your campaign at a moment’s notice. When you need a complete solution—inventory planning, campaign management, ad creation and trafficking, and campaign performance and optimization—and you need it at “market speed”—IB’s Digital Agency has you covered.
Superior Service
Even though our team handles hundreds of campaigns each week, IB’s Digital Agency still provides one-on-one customer service with a dedicated Campaign Specialist to project manage your ad campaigns. Coordination of campaign production and ad trafficking as well as training on new products are examples of their high-touch service. They are a phone call away any time a customer has any questions or concerns.
We Report on What Matters
Nothing matters more than knowing how well your digital advertising campaigns are working. IB's Digital Agency provides a wealth of reports: planning reports that show what impressions are available for sale, performance reports that highlight milestones and goals, in-depth revenue reports and more. When you need to know it, we give you the full picture.
Rich Technology to Support our Services
WebScan
Our innovative, publisher-centric workflow solution integrates directly with our ad server, DoubleClick's DART for Publishers.
Production Status Reporting
Keep tabs on launch dates and actions needed.
Rate Card Campaign System
We use a simple “points system” to manage creative and trafficking costs.
Resource/Production Cost Dashboard
You can have a real-time view of points for submitted orders.
Trafficking
Our veteran ad trafficking team provides the highest level of quality-assurance and scheduling accuracy -- with specialized targeting services.
