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Have you pinned today?
Millions of people have...so what's behind all the interest in Pinterest?
We'll find out after the break.

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Felicia Taylor
New York

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Felicia Taylor
New York

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Felicia Taylor
New York

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As recently as six months ago, chances are you had never heard of a little website called Pinterest.
But now it's one of the most popular social networking sites on the internet.
Felicia Taylor breaks down all the interest in Pinterest.
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IT'S BEING CALLED "THE HOTTEST SOCIAL MEDIA START UP SINCE FACEBOOK AND YOUTUBE."
JUST TWO YEARS AFTER IT LAUNCHED, PINTEREST -- WHICH LETS USERS "PIN" PHOTOS AND INFO ONTO VIRTUAL "PIN-BOARDS" -- HAS BECOME THE THIRD-MOST VISITED SOCIAL-NETWORKING SITE IN THE UNITED STATES.
ACCORDING TO A REPORT FROM DIGITAL MARKETING FIRM -- EXPERIAN -- PINTEREST EDGED OUT PROMINENT SOCIAL NETWORKING SITES LINKEDIN, GOOGLE PLUS AND TUMBLER WITH MORE THAN 100 MILLION VISITORS IN MARCH.
ONLY FACEBOOK AND TWITTER ARE BIGGER.
THE REPORT -- WHICH DOES NOT INCLUDE MOBILE TRAFFIC -- FOUND THAT ONLINE TRAFFIC TO PINTEREST JUMPED 50-PERCENT FROM JANUARY TO FEBRUARY.
SO WHAT'S BEHIND THE POPULARITY? IT'S THE "PIN-BOARDS"...
THAT'S WHERE PEOPLE "PIN" PHOTOS OF PRODUCTS THEY'D LIKE TO BUY... AND OTHER INTERESTING BITS OF INFO THEY FIND WHILE TROLLING THE INTERNET. POPULAR TOPICS INCLUDE HOME DECOR AND FOOD.
THE SITE ALSO SKEWS FEMALE.... ABOUT 60 PERCENT OF PINTEREST'S VISITORS ARE WOMEN.
AND IT'S MOST POPULAR IN THE MIDDLE OF THE COUNTRY.. IN STATES LIKE MISSOURI, UTAH AND KANSAS.
PINTEREST IS SHOWING NO SIGNS OF SLOWING DOWN -- WITH AN I-PAD APP AND MORE "PIN"-BOARDS IN THE PIPELINE.
I'M FELICIA TAYLOR IN NEW YORK.
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