By: Arul Sundaram
In the three months since our last look at online usage local news and information sites, we’ve seen the leading two sites – TV stations KSL.com and WRAL.com – continue to lead the pack.  Still, two trends have picked up steam: The importance of event-driven traffic to local usage and the resurgence of [...]

By: Arul Sundaram
Our latest release brings with it a revamped format: We have expanded our coverage to include not only local media (Newspaper and TV Web sites), but also vertical players in the News, Weather, Sports, City Guide and Directory categories.  We’ve also expanded our data coverage to go back 13 months.
What we’ve found is [...]

Less than half of major US markets have local sites with significant reach, but 3 are breaking out.  Meanwhile, reduced investment in newspaper organizations may be starting to show.
By:  Arul Sundaram
In the three months since our last look at local media Web sites and their in-market reach, there has been limited change in the majority [...]