Internet Broadcasting

Arul Sundaram, VP of Business Strategy

As Vice President of Business Strategy, Sundaram drives strategic relationships and evaluates new business opportunities. He also oversees the company’s business intelligence system and SEO strategy. He helps IB devise strategies for competing successfully in the local digital marketplace.

Prior to joining IB, Sundaram spent four years with AOL, serving most recently as General Manager of AOL Local. He set the business direction for AOL Local, including CityGuide, YellowPages and Local Search. He managed a budget of more than $14 million and spearheaded cost reduction efforts, transforming a negative margin into a 28 percent margin within a year. Sundaram also served as AOL’s Director of eCommerce Strategy, where he was responsible for managing strategic initiatives for the retail, travel, automotive, real estate, careers and personals verticals. He also led the group’s mergers and acquisitions and partnership evaluation efforts.

Before joining AOL, Sundaram spent five years with Community Connect, Inc, a top 25 Web network and site publisher, where he led the build-out of the company’s first consumer subscription service. As General Manager for subscription revenue, he led the build-out of the company’s first consumer subscription service and assisted in strategic budget, investment and M&A activities. Sundaram also served as Director of Strategy, helping secure funding for the company and forming strategic partnerships with Amazon.com, Showtime and Time, Inc. He began his career as an e-commerce consultant with Proxicom and Accenture.

Sundaram received his bachelor’s degree from Georgetown University and his MBA from New York University’s Stern School of Business. He lives with his family in New York City.

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