Established in 1996, IB is a leading local media network that builds powerful solutions - products, content, services - that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.
Committed partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations contribute to our phenomenal reach. In March 2008, the IB Local Network is comprised of over 47MM unique visitors and ranked 40 according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN and New York, NY, with additional offices in Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet.
- History where we're coming from
- Our People are responsible for our success
- Philosophy guiding our achievements
- Innovation leading our future
- Community enhancing the places where we live and work
Reid Johnson formed IB in 1996 to develop and host websites for the nation's most important local TV stations. Our reach grew quickly and we soon discovered the potential of relevant local content on the Web.
Our Internet editors worked side-by-side with broadcasters to optimize TV/Web convergence and change the way people get their news. News stories started on TV and continued online, with trusted anchors directing viewers to the web.
To support our growing network, IB developed innovative technology to manage and scale our distribution. Beginning with our powerful, custom-built content management system and extending to our flexible advertising platform, we excelled at serving the demands of our customers and the needs of consumers.
With the television medium as promotion, we built an aggregated audience which today stands at more than 16 million unique visitors per month. IB is now a powerful national network consisting of local Web users.
From our innovative developers to our creative sales staff to our award-winning content producers, IB's people in New York, St. Paul, San Francisco, Chicago, Atlanta, Denver and in scores of affiliates around the country work to grow our consumer engagement and distribution.
Leadership Team
- David Lebow President & Chief Executive Officer
- Jeffrey D. Kimball Executive Vice President & Chief Operating Officer
- Steve Johansen Chief Financial Officer
- Peter Stilson Chief Revenue Officer
- Paul Bremer Executive Vice President, Sales
- Dave Abbott Chief Technology Officer
- Nancy Cassutt Senior Vice President, Content, Daily Operations and Customer Solutions
- Tony Dunaif Senior Vice President & General Manager, Local Media Network
- Arul Sundaram Vice President, Business Strategy
- Ayme Yaiser Vice President, Strategic Marketing & Communications
Ownership
IB is a privately held company whose investors include Hearst-Argyle Television, McGraw-Hill Broadcasting, Post-Newsweek Stations, CNN, and Split Rock Partners. Our Board of Directors
IB takes a leadership approach in understanding, documenting, and capturing local revenue for customers. Obsessed with matching advertiser demand with targeted users, we use a combination of sales and technology to deliver results.
Our Priorities
- Lead and stay ahead of the market. From thought leadership to quality Internet products and technology solutions, we invest and innovate for the Web.
- Win with our customers -- television stations, local publishers, distribution partners, and advertisers -- by achieving agreed-upon expectations.
- Create innovative products to engage local Internet users.
- Distribute products broadly to fully meet the market. Maximize the incredible distribution opportunity offered on the web.
- Generate revenue consistently for our customers. The market is growing and sophisticated, IB focuses on bringing in the right kind of revenue.
IB uses its resources to create new and better ways to connect the many different aspects of consumers' lives. By innovating around the convergence of TV, Video and the Internet, IB first brought local, relevant and personal information to the consumer.
Today, IB is on the move again, innovating around new products to engage the consumer, generating more use for our sites and to our customer's sites.
IB is focused on giving back and enriching the communities in which we work. In 2007, we moved to new facilities in St. Paul and are one of the largest high tech employers in the area.
When events happen in any of our markets, we "give back" by donating time or effort to the community.
