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Jun 14
Internet Broadcasting, a provider of local websites, content and advertising revenue solutions to major media companies, named Marisa Woodbury VP of network product and operations. Woodbury will be based in the company’s New York office, where she will be responsible for improving process efficiency, developing best practices for optimizing campaigns, and collaborating to position the [...]
Jun 1
Samuel Ekren & Nathan Palm Receive College Aid & Academic Accolades
St. Paul, Minn. – June 1, 2010 – Internet Broadcasting ( www.ibsys.com ), the leading provider of local websites, content and advertising revenue solutions to major media companies, and the Upper Midwest Chapter of the National Academy of Television Arts and Sciences ( www.midwestemmys.org ) [...]
May 25
Self-Serve Ad Solution Adds a New, Inexpensive Option for Ad Creative that is Easy To Buy and Easy To Sell
St. Paul, MN – May 25, 2010 – Internet Broadcasting (www.ibsys.com), the leading provider of local websites, content and advertising revenue solutions to major media companies, has announced a strategic partnership with iPromote (www.ipromote.com), an automated [...]
May 17
St. Paul, MN – May 17, 2010 — Internet Broadcasting (IB, www.ibsys.com), the leading provider of local websites, content and advertising solutions to major media companies, announced today a new partnership with News-Press & Gazette Broadcasting (NPG, www.npgco.com), a diversified media company with operations in television broadcasting, newspaper publishing and cable TV services in seven [...]
Industry Buzz
Jun 16
[Poynter Online; June 16, 2010] The biggest hurdle facing local online advertising, as Mark Potts and others have framed the problem, is the challenge of keeping rates low enough to attract advertisers pursuing small audiences — but high enough to generate sufficient return.
[The Wall Street Journal; June 15, 2010] The Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.
[PR Newswire; June 15, 2010] Rentrak Corporation, the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with Post-Newsweek, owner and operator of six major market television stations, to provide ABC-affiliate WLPG in Miami and NBC-affiliate KPRC in Houston with media measurement from Rentrak’s leading local market service, StationView [...]
[paidContent; June 15, 2010] ReachLocal, which went public just a month ago, is introducing a new site called Bizzy, which local businesses can use to communicate with their customers. On the site—which launched today in New York, San Francisco and Dallas—businesses create profiles, where they can post special offers and events.
Jun 15
[Advertising Age; June 14, 2010] In a pair of deals intended to fuel its campaign to expand paid digital content, News Corp. has bought the Skiff e-reading platform developed by Hearst and a stake in Journalism Online, a company founded to help publishers charge for content on the web.
[MediaPost; June 14, 2010] Budgets for the three major forms of video advertising — TV, online video and mobile video — are expected to grow, but the primary sources from which those budgets are allocated are not expected to change over the year ahead, according to the findings of the “Video Marketplace Study.”