2010 | Internet Broadcasting

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Local Media Reach: October 2010

Tuesday, November 30th, 2010

Local Media Reach is a report from Internet Broadcasting that analyzes comScore Media Metrix data on local site performance in the top 50 local media markets. The information aims to identify themes and trends in local site performance by examining standard comScore metrics, and well as derivative metrics developed by Internet Broadcasting.

The change in average reach was slight in October with the exception of directories. The average reach for directories grew by 3 points. Local newspapers fell slightly with local TV falling a little more but falling less than one point.

Average reach in market of the top site in each category

	August 2010	September 2010	October 2010
Local Newspaper	14.3%	25.5%	25.3%
Local TV	10.6%	17.4%	16.8%
Sports	10.3%	19.6%	20.2%
National Weather	11.5%	12.5%	11.7%
National News	12.6%	28.1%	28.3%
City Guide	8.8%	12.9%	13.4%
Directory	13.4%	15.6%	18.6%

National news sites were the No. 1 overall local site in 22 of the top 50 markets in October. CNN.com was the No. 1 overall local site in 16 of these 22 markets. Newspapers were the top overall site in 19 of the top 50 markets. Local TV and newspaper sites combined for the top spot in 22 of the top 50 markets.

The top site and top local media site in each market for October 2010

Market	Top Overall Site	In-Market Reach	Top Local Sites	In-Market Reach
New York	Nytimes.Com	35.9%	Nytimes.Com	35.9%
			Myfoxny.Com	4.2%
Los Angeles	Yelp.Com	32.9%	Latimes.Com	25.1%
			Abc7.Com	3.5%
Chicago	Cnn.Com	24.7%	Chicagotribune.Com	22.5%
			Myfoxchicago.Com	5.6%
Philadelphia	Philly.Com	27.9%	Philly.Com	27.9%
			Nbcphiladelphia.Com	6.6%
Dallas-Ft. Worth	Dallasnews.Com	30.3%	Dallasnews.Com	30.3%
			Wfaa.Com	14.0%
San Francisco	Yelp.Com	44.6%	Sfgate.Com	31.5%
			Ktvu.Com	5.6%
Boston	Boston.Com	43.8%	Boston.Com	43.8%
			Thebostonchannel.Com	10.0%
Atlanta	Cnn.Com	32.2%	Ajc.Com	26.7%
			Wsbtv.Com	21.1%
Washington, DC	Washingtonpost.Com	47.0%	Washingtonpost.Com	47.0%
			Nbcwashington.Com	11.0%
Houston	Chron.Com	31.4%	Chron.Com	31.4%
			Khou.Com	13.7%
Detroit	Cnn.Com	27.3%	Freep.Com	25.0%
			Clickondetroit.Com	18.9%
Phoenix	Azcentral.Com	35.7%	Azcentral.Com	35.7%
			Azfamily.Com	7.4%
Seattle-Tacoma	Seattletimes.Com	38.6%	Seattletimes.Com	38.6%
			King5.Com	19.6%
Tampa Bay	Cnn.Com	28.5%	Tampabay.Com	13.5%
			Tampabays10.Com	5.0%
Minneapolis	Msnbc.Com	35.7%	Startribune.Com	22.5%
			Kare11.Com	15.0%
Miami, FL	Cnn.Com	25.5%	Miamiherald.Com	19.6%
			Nbcmiami.Com	5.1%
Denver	Msnbc.Com	32.2%	Denverpost.Com	31.1%
			9News.Com	22.5%
Cleveland	Cleveland.Com	32.8%	Cleveland.Com	32.8%
			Wkyc.Com	9.3%
Orlando	Cnn.Com	34.7%	Orlandosentinel.Com	21.8%
			Wesh.Com	8.6%
Sacramento	Sacbee.Com	31.4%	Sacbee.Com	31.4%
			Kcra.Com	12.6%
St. Louis	Msnbc.Com	26.8%	Stltoday.Com	21.0%
			Ksdk.Com	15.0%
Portland, OR	Oregonlive.Com	37.9%	Oregonlive.Com	37.9%
			Kgw.Com	14.8%
Charlotte	Msnbc.Com	28.6%	Charlotteobserver.Com	28.0%
			Wsoctv.Com	10.0%
Pittsburgh	Thepittsburghchannel.Com	27.7%	Thepittsburghchannel.Com	27.7%
			Post-Gazette.Com	22.4%
Raleigh-Durham	Cnn.Com	26.3%	Wral.Com	25.3%
			Newsobserver.Com	13.9%
Baltimore	Baltimoresun.Com	28.4%	Baltimoresun.Com	28.4%
			Wbaltv.Com	11.5%
Indianapolis	Cnn.Com	25.4%	Indystar.Com	24.1%
			Wishtv.Com	19.4%
San Diego	Yelp.Com	41.5%	Signonsandiego.Com	18.6%
			10News.Com	12.3%
Nashville	Tennessean.Com	25.1%	Tennessean.Com	25.1%
			Wsmv.Com	14.1%
Hartford	Cnn.Com	38.8%	Courant.Com	23.3%
			Wfsb.Com	14.1%
Kansas City	Cnn.Com	31.8%	Kansascity.Com	29.7%
			Kmbc.Com	23.6%
Salt Lake City	Ksl.Com	45.8%	Ksl.Com	45.8%
			Sltrib.Com	19.6%
Cincinnati	Cincinnati.Com	37.7%	Cincinnati.Com	37.7%
			Wlwt.Com	23.4%
Columbus, OH	Espn.Com	30.1%	10Tv.Com	20.0%
			Dispatch.Com	8.0%
Milwaukee	Cnn.Com	31.2%	Wisn.Com	23.3%
			Jsonline.Com	21.8%
Greenville, NC	Nytimes.Com	28.8%	Citizen-Times.Com	12.1%
			Wyff4.Com	9.1%
San Antonio	Mysanantonio.Com	41.3%	Mysanantonio.Com	41.3%
			Ksat.Com	17.3%
West Palm Beach	Cnn.Com	32.2%	Tcpalm.Com	23.3%
			Wpbf.Com	18.7%
Harrisburg	Cnn.Com	27.9%	Pennlive.Com	23.9%
			Wgal.Com	21.6%
Birmingham	Espn.Com	29.3%	Myfoxal.Com	10.6%
			#N/A
Grand Rapids	Mlive.Com	43.5%	Mlive.Com	43.5%
			Woodtv.Com	35.7%
Las Vegas	Lvrj.Com	27.0%	Lvrj.Com	27.0%
			Lasvegasnow.Com	6.7%
Norfolk, VA	Cnn.Com	34.3%	Wavy.Com	33.2%
			#N/A
Austin	Msnbc.Com	25.3%	Kxan.Com	16.7%
			Statesman.Com	15.1%
Oklahoma City	Cnn.Com	22.2%	Newsok.Com	21.9%
			Koco.Com	18.8%
Albuquerque	Msnbc.Com	35.8%	Abqjournal.Com	10.4%
			Kob.Com	6.4%
Greensboro, NC	Cnn.Com	21.2%	Wxii12.Com	19.6%
			Journalnow.Com	13.4%
Memphis	Yellowbook Network	19.3%	Commercialappeal.Com	17.2%
			Wreg.Com	13.5%
Jacksonville	News4Jax.Com	31.5%	News4Jax.Com	31.5%
			Jacksonville.Com	16.6%
Louisville	Courier-Journal.Com	34.1%	Courier-Journal.Com	34.1%
			Whas11.Com	19.2%

Source: comScore Media Metrix Local Market Key Measures Report, October 2010

Methodology: The Local Media Reach data focuses on the top ABC, CBS, Fox and NBC affiliated site in each of the top 50 local markets (two exceptions are the inclusion of independent sites KRON4.com in San Francisco and News4Jax.com in Jacksonville), the top local newspaper site in each market, MSNBC.com, CNN.com, Weather.com, YellowPages.com, YellowBook Network Yelp.com and ESPN.com. The data are from the comScore Media Metrix Local Market Key Measures Report.

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Local Media Reach: September 2010

Thursday, October 28th, 2010

The average reach for all categories grew in September. Average reach of national news had the largest growth of almost 16 points; local newspapers increased by 11 points, sports by 9 points and local TV by 7 points.

Average reach in market of the top site in each category

	July 2010	August 2010	September 2010
Local Newspaper	14.7%	14.3%	25.5%
Local TV	11.0%	10.6%	17.4%
Sports	11.0%	10.3%	19.6%
National Weather	13.2%	11.5%	12.5%
National News	12.3%	12.6%	28.1%
City Guide	9.4%	8.8%	12.9%
Directory	13.3%	13.4%	15.6%

National News sites were the No. 1 overall local sites in 22 of the top 50 markets in September, and CNN.com was on top in 17 of those 22. (A number of sites in the CNN umbrella completed their roll-outs of the comScore Beacon tags in September. This process gave many of those sites higher unique visitors for the month.)

Newspapers were the top overall site in 19 of the top 50 markets. A directory site was No. 1 in only one market — down from 14 in August. Local TV and newspaper sites continue to be the top overall destinations, combining for the top spot in 23 of the 50 markets.

A newspaper site was the No. 1 local media site in 38 of the top 50 markets.

The top site and top local media site in each market for September 2010

Market	Top Overall Site	In-Market Reach	Top Local Sites	In-Market Reach
New York	Nytimes.com	34.9%	Nytimes.com	34.9%
			Cbs Local	3.4%
Los Angeles	Yelp.com	29.8%	Latimes.com	25.6%
			Cbs Local	3.4%
Chicago	Chicagotribune.com	25.8%	Chicagotribune.com	25.8%
			Nbcchicago.com	4.3%
Philadelphia	Philly.com	27.2%	Philly.com	27.2%
			Nbcphiladelphia.com	7.0%
Dallas-Ft. Worth	Cnn.com	30.3%	Dallasnews.com	30.3%
			Wfaa.com	15.3%
San Francisco	Yelp.com	45.7%	Sfgate.com	31.7%
			Ktvu.com	7.5%
Boston	Boston.com	51.5%	Boston.com	51.5%
			Thebostonchannel.com	12.3%
Atlanta	Cnn.com	29.1%	Ajc.com	24.1%
			Wsbtv.com	22.4%
Washington, DC	Washingtonpost.com	44.7%	Washingtonpost.com	44.7%
			Nbcwashington.com	11.3%
Houston	Chron.com	37.8%	Chron.com	37.8%
			Khou.com	15.1%
Detroit	Cnn.com	26.6%	Freep.com	26.2%
			Clickondetroit.com	19.3%
Phoenix	Azcentral.com	33.9%	Azcentral.com	33.9%
			Azfamily.com	10.0%
Seattle-Tacoma	Seattletimes.com	34.6%	Seattletimes.com	34.6%
			King5.com	22.3%
Tampa Bay	Cnn.com	29.2%	Tampabay.com	13.2%
			Tampabays10.com	5.4%
Minneapolis	Msnbc.com	35.6%	Startribune.com	18.5%
			Kare11.com	17.1%
Miami, FL	Cnn.com	31.7%	Miamiherald.com	19.5%
			Justnews.com	8.8%
Denver	Msnbc.com	38.9%	9news.com	34.2%
			Denverpost.com	30.9%
Cleveland	Cleveland.com	35.6%	Cleveland.com	35.6%
			Fox8.com	10.1%
Orlando	Cnn.com	32.8%	Orlandosentinel.com	24.0%
			Wesh.com	11.2%
Sacramento	Sacbee.com	24.4%	Sacbee.com	24.4%
			Kcra.com	14.7%
St.Louis	Cnn.com	26.1%	Stltoday.com	18.7%
			Ksdk.com	16.5%
Portland, OR	Oregonlive.com	36.4%	Oregonlive.com	36.4%
			Msn local	11.0%
Charlotte	Msnbc.com	27.1%	Charlotteobserver.com	24.5%
			Wcnc.com	13.9%
Pittsburgh	Cnn.com	28.9%	Thepittsburghchannel.com	25.8%
			Post-gazette.com	22.5%
Raleigh-Durham	Cnn.com	25.5%	Newsobserver.com	23.5%
			Wral.com	20.7%
Baltimore	Cnn.com	26.7%	Baltimoresun.com	25.4%
			Wbaltv.com	14.8%
Indianapolis	Indystar.com	23.8%	Indystar.com	23.8%
			Wishtv.com	17.5%
San Diego	Yelp.com	30.1%	Signonsandiego.com	18.5%
			Nbcsandiego.com	8.5%
Nashville	Tennessean.com	27.0%	Tennessean.com	27.0%
			Wsmv.com	10.7%
Hartford	Courant.com	27.4%	Courant.com	27.4%
			Wtnh.com	18.4%
Kansas City	Kansascity.com	34.8%	Kansascity.com	34.8%
			Kmbc.com	26.0%
Salt Lake City	Ksl.com	49.2%	Ksl.com	49.2%
			Sltrib.com	21.9%
Cincinnati	Cincinnati.com	39.0%	Cincinnati.com	39.0%
			Wlwt.com	29.9%
Columbus, OH	Espn.com	39.8%	10tv.com	17.3%
			Dispatch.com	8.5%
Milwaukee	Cnn.com	35.5%	Jsonline.com	27.2%
			Wisn.com	25.0%
Greenville, NC	Cnn.com	28.8%	Wyff4.com	13.3%
			Citizen-times.com	9.2%
San Antonio	Mysanantonio.com	47.1%	Mysanantonio.com	47.1%
			Kens5.com	19.5%
West Palm Beach	Cnn.com	28.3%	Palmbeachpost.com	23.0%
			Wpbf.com	13.1%
Harrisburg	Wgal.com	26.8%	Wgal.com	26.8%
			Pennlive.com	23.5%
Birmingham	Cnn.com	26.0%	Myfoxal.com	6.2%

Grand Rapids	Mlive.com	35.7%	Mlive.com	35.7%
			Woodtv.com	30.8%
Las Vegas	Cnn.com	27.9%	Lvrj.com	24.2%
			Lasvegasnow.com	4.7%
Norfolk, VA	Cnn.com	26.9%	Wavy.com	24.7%

Austin	Kxan.com	24.6%	Kxan.com	24.6%
			Statesman.com	15.8%
Oklahoma City	Cnn.com	26.5%	Newsok.com	18.2%
			Koco.com	14.9%
Albuquerque	Msnbc.com	38.9%	Koat.com	8.2%
			Abqjournal.com	7.2%
Greensboro, NC	Msnbc.com	22.3%	Wxii12.com	20.6%
			Journalnow.com	15.1%
Memphis	Yellowpages.com	19.5%	Commercialappeal.com	17.7%
			Wreg.com	11.1%
Jacksonville	News4jax.com	31.2%	News4jax.com	31.2%
			Jacksonville.com	18.9%
Louisville	Courier-journal.com	30.4%	Courier-journal.com	30.4%
			Wlky.com	16.5%

Source: comScore Media Metrix Local Market Key Measures Report, September 2010

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Telling better stories with portable, flexible video players

Thursday, October 7th, 2010

We’ve been working on a new video player here at Internet Broadcasting, and it’s in the early stages of release on a few of our customers’ websites (coming soon to all!). This video player is going to be a pretty significant change for our customers, and a lot of that change has to do with what the role and purpose of video is on a website.

So, when we started working on the player, we had to figure out exactly what to concentrate on. There are so many features and bells and whistles you can build into video – but what any new technology we build here has to do above all is help our customers succeed in their business. That means that the video player we built has to help our publishing customers tell their stories.

So what does that boil down to? Well, news moves fast, so publishing with our video player should be quick. Every story is different – stories about the coming elections probably need to be told differently than a consumer story about rising coffee prices – so our player should be flexible to suit all sorts of stories. And, of course, all of our customers have unique identities and business needs, so our player should be easy to customize.

We used these ideas to focus our development. What’s emerged from that development is a pretty neat idea – changing the role of the video player within the website itself.

The previous concept of a video player was as a sort of structural component of the website, a central player for all media. The concept we’re moving to is multiple players, flexible and customizable, that can be deployed freely across the website, enabling our customers to design their own site video experience. Our customers are all media publishers, but their markets and strengths and focus are unique to each site – I think it’s going to be a real asset to have a flexible video player infrastructure to allow them to really customize that site experience.

Our customers at Hearst Television have already taken advantage of this with the new player. In launching the player, their vision has led them to change from a focus on a single central video player to a focus on individual landing pages for each video, providing an SEO-friendly destination as well as discussion and social media tools to drive user engagement.

I spoke with Gabe Travers, digital producer at WESH.com, about the changes.

“We’ve found that folks are actually using these tools — they’re commenting, they’re recommending the video on Facebook, they’re really interacting with the video as an object rather than just watching and moving on.”

How great is that? But WESH.com isn’t just enhancing engagement with individual videos; they’re also using the video player to augment stories in new ways. The new WESH.com story pages now present companion videos in big, bold players above the fold, making the video a central feature of any story.

The new player also makes in-story embedding easy, enabling editors to add as much video as they like to a story.

Travers said, “Everybody knows that each story is different and needs to be produced accordingly for each medium — TV, online, social media. The new video player really lets us fit the best multimedia presentation to the story for our online audience. … It’s all about, ‘What do we have? How can we use it? What’s the best experience for the user?’”

We’re continuing our launches over the next couple of months and will be integrating our video tools with IB’s new CoreMedia platform over the next year. Our customers’ use of and feedback on these new tools will continue to drive the direction of our development efforts – it’s really rewarding to work on tools that people can use to tell stories innovative and interesting ways!

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Internet Broadcasting and CoreMedia to Offer Cloud-based Web Content Management Solution for Media Companies

Monday, October 4th, 2010

CoreMedia, a leading Web content management (WCM) company, and Internet Broadcasting (IB), a leading provider of local Web sites, content and advertising revenue solutions to major media companies, today announced a partnership introducing the CoreMedia CMS platform to the North American market. IB will use CoreMedia’s dynamic WCM platform to drive audience and revenue growth for newspaper, television, cable and radio companies by creating highly personalized, contextualized user experiences across multiple channels.

IB selected CoreMedia to provide its customers with the most advanced, cost-effective, innovative Web publishing technology on the market, leveraging CoreMedia’s industry-leading capabilities such as multi-site management, dynamic content delivery, customizable editorial interfaces with in-context WYSIWYG editing, integrated Web analytics and powerful external application integration. CoreMedia’s contextualization technology increases user engagement and the effectiveness of targeted marketing and advertising campaigns, resulting in improved conversion rates and higher overall value for advertisers and media outlets.

“CoreMedia has built the best CMS in the world, hands down. And no one is better at serving the needs of media publishers than IB. The combination of these two traditions through the partnership being announced today is a real game changer,” said Roger Keating, Hearst Television’s SVP Digital Media and acting CEO of Internet Broadcasting. “IB’s new publishing platform built around CoreMedia effectively future-proofs IB’s clients in this ever-changing world where content follows users and their friends from the Web to applications and devices.”

“Many publishers are looking to upgrade to a publishing platform with a proven ability to scale and unlock innovation – a contemporary platform that lets their sites break away from the pack. They are also seeking to economically expand their content offering, more deeply engage their audience and monetize their digital efforts more fully,” said Jeff Kimball, Chief Operating Officer, Internet Broadcasting. “IB can now serve all those needs better than ever – not only for TV stations, but for newspapers, radio stations, magazines and multi-media conglomerates.”

IB will install CoreMedia’s CMS platform in a cloud environment, where it will become the foundation for IB’s SaaS publishing platform, ibPublish. IB will build enhancements and extensions to the CoreMedia platform to create a solution that delivers value to both consumers – no matter where or how they want to consume content – and advertisers that is tailored for the North American media market.

“Media consumption has changed drastically due to the ubiquity of the Internet – with audiences expecting highly personalized, relevant and real-time content at all times, regardless of where or how they’re accessing information,” said Glenn Conradt, Global Vice President of Marketing, CoreMedia. “We are thrilled that Internet Broadcasting has chosen to leverage our extensive platform experience in managing and delivering some of the world’s most demanding media Web sites.”

According to an independent research report, “Companies now feel the pressure to move beyond a Web-centric digital presence – they want to be present on social sites, develop mobile strategies, and launch coordinated multichannel marketing campaigns.” The report continues, “WCM remains a key component of the customer engagement software ecosystem,”– “It’s Time To Break Up With Your Custom-Coded WCM”, Forrester Research, Inc., July 26, 2010.

IB has selected Perfect Sense Digital (PSD) as its integration partner. IB and PSD will bring the first commercial products based CoreMedia’s platform to market before the end of the year.

About CoreMedia

CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.

For further information, please visit: http://www.coremedia.com

About Internet Broadcasting Systems

Internet Broadcasting is the leading provider of solutions that deeply engage audiences and increase revenue for media publishers and advertisers. IB customers get measurable results using end-to-end and a la carte products that incorporate technology, content and advertising products & services. IB customers succeed because they are able to navigate the rapidly changing marketplace and grow their digital businesses in a demonstrably cost-effective way. For more information, visit www.ibsys.com and www.iblocal.com.

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Local Media Reach: August 2010

Wednesday, September 29th, 2010

Average reach in market of the top site in each category

	June 2010	July 2010	August 2010
Local Newspaper	13.5%	14.7%	14.3%
Local TV	10.2%	11.0%	10.6%
Sports	11.7%	11.0%	10.3%
National Weather	13.1%	13.2%	11.5%
National News	11.6%	12.3%	12.6%
City Guide	9.0%	9.4%	8.8%
Directory	13.8%	13.3%	13.4%

Directories are gaining momentum locally; they were the top overall site in 14 of the top 50 markets for August — up from just nine in July. Local TV and newspaper sites, though, continue to be the top overall destinations, combining for the top spot in 24 of the 50 markets.

In presenting the top local media sites for each market, we are now including Nos. 1 and 2. Newspapers were the No. 1 local media site in 39 of the 50 top markets. The No. 2 spot generally reveals the top TV station or a second local newspaper in each market.

The top site and top local media site in each market for August 2010

Market	Top Overall Site	In-Market Reach	Top Local Sites	In-Market Reach
New York	YellowBook Network	14.1%	Nytimes.com	10.9%
			Nypost.com	4.8%
Los Angeles	YellowBook Network	13.5%	Latimes.com	11.6%
			Cbs2.com	3.3%
Chicago	Weather.com	15.7%	Chicagotribune.com	10.1%
			Abc7Chicago.com	5.1%
Philadelphia	Weather.com	15.3%	Philly.com	10.6%
			6Abc.com	6.1%
Dallas-Ft. Worth	Dallasnews.com	13.6%	Dallasnews.com	13.6%
			Wfaa.com	6.1%
San Francisco	Yelp.com	21.6%	Sfgate.com	13.4%
			Cbs5.com	4.8%
Boston	Weather.com	16.9%	Boston.com	16.7%
			Thebostonchannel.com	8.0%
Atlanta	Ajc.com	16.9%	Ajc.com	16.9%
			Wsbtv.com	10.6%
Washington, DC	Washingtonpost.com	19.3%	Washingtonpost.com	19.3%
			Myfoxdc.com	3.1%
Houston	YellowBook Network	14.0%	Chron.com	13.8%
			Khou.com	7.8%
Detroit	Weather.com	16.9%	Detnews.com	14.9%
			Freep.com	12.3%
Phoenix	Azcentral.com	19.8%	Azcentral.com	19.8%
			Myfoxphoenix.com	6.8%
Seattle-Tacoma	Msnbc.com	19.4%	Seattletimes.com	14.3%
			King5.com	12.1%
Tampa Bay	YellowBook Network	13.0%	Tampabay.com	12.9%
			TBO.com	12.0%
Minneapolis	Startribune.com	19.3%	Startribune.com	19.3%
			Wcco.com	13.9%
Miami, FL	YellowBook Network	14.9%	Miamiherald.com	9.4%
			Cbs4.com	4.4%
Denver	Msnbc.com	17.1%	Denverpost.com	16.3%
			9News.com	11.0%
Cleveland	Cleveland.com	18.4%	Cleveland.com	18.4%
			Fox8.com	6.7%
Orlando	Orlandosentinel.com	13.0%	Orlandosentinel.com	13.0%
			Cfn13.com	5.4%
Sacramento	Sacbee.com	13.8%	Sacbee.com	13.8%
			Cbs13.com	8.2%
St. Louis	Stltoday.com	21.3%	Stltoday.com	21.3%
			Ksdk.com	11.3%
Portland, OR	Msnbc.com	16.9%	Oregonlive.com	16.2%
			Katu.com	9.9%
Charlotte	Msnbc.com	13.3%	Charlotteobserver.com	12.2%
			Wcnc.com	7.1%
Pittsburgh	Post-Gazette.com	26.9%	Post-Gazette.com	26.9%
			Pittsburghlive.com	19.7%
Raleigh-Durham	Wral.com	25.7%	Wral.com	25.7%
			Newsobserver.com	5.3%
Baltimore	YellowBook Network	14.0%	Baltimoresun.com	12.8%
			Wjz.com	10.8%
Indianapolis	YellowBook Network	16.2%	Indystar.com	15.2%
			Wishtv.com	11.1%
San Diego	Signonsandiego.com	17.4%	Signonsandiego.com	17.4%
			Kfmb.com	4.7%
Nashville	YellowBook Network	14.1%	Newschannel5.com	14.0%
			Tennessean.com	12.4%
Hartford	Weather.com	16.2%	Courant.com	13.0%
			Wfsb.com	8.9%
Kansas City	Kansascity.com	15.7%	Kansascity.com	15.7%
			Kmbc.com	8.9%
Salt Lake City	Ksl.com	53.5%	Ksl.com	53.5%
			Sltrib.com	11.9%
Cincinnati	Cincinnati.com	28.8%	Cincinnati.com	28.8%
			Wlwt.com	16.7%
Columbus, OH	10Tv.com	18.6%	10Tv.com	18.6%
			Dispatch.com	13.2%
Milwaukee	Jsonline.com	29.4%	Jsonline.com	29.4%
			Wisn.com	13.6%
Greenville,NC	YellowBook Network	16.7%	Wspa.com	8.3%
			Wyff4.com	7.1%
San Antonio	Mysanantonio.com	19.2%	Mysanantonio.com	19.2%
			Ksat.com	9.9%
West Palm Beach	Palmbeachpost.com	19.9%	Palmbeachpost.com	19.9%
			Tcpalm.com	15.0%
Harrisburg	Wgal.com	17.6%	Wgal.com	17.6%
			Pennlive.com	14.1%
Birmingham	YellowBook Network	16.1%	Myfoxal.com	9.9%
			Abc3340.com	5.2%
Grand Rapids	Wzzm13.com	15.3%	Wzzm13.com	15.3%
			Woodtv.com	14.0%
Las Vegas	Msnbc.com	16.1%	Lvrj.com	11.8%
			Lasvegasun.com	6.5%
Norfolk, VA	YellowBook Network	12.2%	Wavy.com	8.8%
			Wvec.com	5.5%
Austin	YellowBook Network	13.5%	Statesman.com	10.2%
			Kvue.com	5.8%
Oklahoma City	Newsok.com	14.8%	Newsok.com	14.8%
			Koco.com	8.0%
Albuquerque	Msnbc.com	20.5%	Koat.com	8.06%
			Abqjournal.com	8.05%
Greensboro,NC	YellowBook Network	14.8%	Wxii12.com	11.0%
			News-Record.com	9.9%
Memphis	YellowBook Network	13.8%	Commercialappeal.com	12.1%
			Wmctv.com	8.5%
Jacksonville	Jacksonville.com	18.5%	Jacksonville.com	18.5%
			News4Jax.com	15.9%
Louisville	Courier-Journal.com	19.0%	Courier-Journal.com	19.0%
			Wlky.com	10.9%

Source: comScore Media Metrix Local Market Key Measures Report, August 2010

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Local Media Reach: July 2010

Friday, August 27th, 2010

As the first table shows, newspaper usage and local TV fell slightly in June but both regained strength in July. National news and weather sites have seen relatively consistent activity in the past three months.

Average reach in market of the top site in each category

	May 2010	Jun 2010	Jul 2010
Local Newspaper	14.2%	13.5%	14.7%
Local TV	11.5%	10.2%	11.0%
Sports	9.3%	11.7%	11.0%
National Weather	14.0%	13.1%	13.2%
National News	12.5%	11.6%	12.3%
City Guide	8.8%	9.0%	9.4%
Directory	13.8%	13.8%	13.3%

Local media sites ended July as the top local destination in more than half of the top 50 markets. Newspapers were the leading sites in 21 of the top 50 markets and TV took five top spots, giving local media sites the visitation lead in 26 of the top 50 markets.

The top site and top local media site in each market for July 2010

Market	#1 Overall Site	In-Market Reach	#1 Local Media Site	In-Market Reach
New York	Weather.com	15.7%	Nytimes.com	11.5%
Los Angeles	Latimes.com	12.5%	Latimes.com	12.5%
Chicago	Weather.com	16.9%	Chicagotribune.com	11.5%
Philadelphia	Weather.com	16.4%	Philly.com	11.5%
Dallas-FW	YellowBook Network	14.3%	Dallasnews.com	13.9%
San Francisco	Yelp.com	23.0%	Sfgate.com	14.3%
Boston	Weather.com	21.2%	Boston.com	16.1%
Atlanta	AJC.com	16.9%	Ajc.com	16.9%
Washington	Washingtonpost.com	22.4%	Washingtonpost.com	22.4%
Houston	Chron.com	14.5%	Chron.com	14.5%
Detroit	Weather.com	19.5%	Freep.com	13.4%
Phoenix	Azcentral.com	19.2%	Azcentral.com	19.2%
Seattle	MSNBC.com	17.9%	Seattletimes.com	15.8%
Tampa Bay	TBO.com	14.3%	TBO.com	14.3%
Minneapolis	Startribune.com	19.1%	Startribune.com	19.1%
Denver	Denverpost.com	16.7%	Denverpost.com	16.7%
Miami, FL	ESPN.com	14.4%	Miamiherald.com	11.0%
Cleveland	Cleveland.com	20.6%	Cleveland.com	20.6%
Orlando	YellowBook Network	15.4%	Orlandosentinel.com	15.3%
Sacramento	Sacbee.com	13.6%	Sacbee.com	13.6%
St. Louis	Stltoday.com	19.4%	Stltoday.com	19.4%
Portland, OR	Oregonlive.com	22.0%	Oregonlive.com	22.0%
Pittsburgh	Post-gazette.com	24.0%	Post-gazette.com	24.0%
Charlotte	YellowBook Network	11.5%	Charlotteobserver.com	9.5%
Indianapolis	Indystar.com	18.5%	Indystar.com	18.5%
Raleigh	WRAL.com	23.6%	WRAL.com	23.6%
Baltimore	Baltimoresun.com	13.8%	Baltimoresun.com	13.8%
San Diego	Signonsandiego.com	21.1%	Signonsandiego.com	21.1%
Nashville	YellowBook Network	13.6%	Tennessean.com	11.8%
Hartford	Weather.com	17.1%	Courant.com	12.6%
Salt Lake City	KSL.com	49.9%	KSL.com	49.9%
Kansas City	KMBC.com	15.3%	KMBC.com	15.3%
Cincinnati	Cincinnati.com	24.3%	Cincinnati.com	24.3%
Columbus, OH	ESPN.com	16.6%	10tv.com	16.6%
Milwaukee	Jsonline.com	30.8%	Jsonline.com	30.8%
Greenville, NC	Weather.com	16.1%	Goupstate.com	10.4%
San Antonio	Mysanantonio.com	19.6%	Mysanantonio.com	19.6%
W Palm Beach	Palmbeachpost.com	19.8%	Palmbeachpost.com	19.8%
Harrisburg	WGAL.com	17.7%	WGAL.com	17.7%
Birmingham	YellowBook Network	15.1%	Abc3340.com	7.6%
Grand Rapids	Woodtv.com	17.0%	Woodtv.com	17.0%
Las Vegas	Lvrj.com	15.2%	Lvrj.com	15.2%
Norfolk, VA	YellowBook Network	14.6%	WAVY.com	7.9%
Albuquerque	MSNBC.com	13.6%	KOAT.com	12.3%
Oklahoma City	Newsok.com	20.6%	Newsok.com	20.6%
Greensboro	Weather.com	12.8%	News-record.com	11.0%
Jacksonville	Jacksonville.com	17.2%	Jacksonville.com	17.2%
Austin	YellowBook Network	16.3%	Statesman.com	15.1%
Louisville	Weather.com	15.2%	Courier-journal.com	12.7%
Memphis	YellowBook Network	17.4%	Commercialappeal.com	13.0%

Source: comScore Media Metrix Local Market Key Measures Report, July 2010

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McClatchy, Others Use PlaceLocal to Help Advertisers Reach Small Audiences

Wednesday, June 16th, 2010

[Poynter Online; June 16, 2010] The biggest hurdle facing local online advertising, as Mark Potts and others have framed the problem, is the challenge of keeping rates low enough to attract advertisers pursuing small audiences — but high enough to generate sufficient return.

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Internet Is Set to Overtake Newspapers in Ad Revenue

Wednesday, June 16th, 2010

[The Wall Street Journal; June 15, 2010] The Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.

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Post-Newsweek Signs Contract With Rentrak

Wednesday, June 16th, 2010

[PR Newswire; June 15, 2010] Rentrak Corporation, the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with Post-Newsweek, owner and operator of six major market television stations, to provide ABC-affiliate WLPG in Miami and NBC-affiliate KPRC in Houston with media measurement from Rentrak’s leading local market service, StationView Essentials.

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ReachLocal Starts Expansion With Launch Of Local Business Site Bizzy

Wednesday, June 16th, 2010

[paidContent; June 15, 2010] ReachLocal, which went public just a month ago, is introducing a new site called Bizzy, which local businesses can use to communicate with their customers. On the site—which launched today in New York, San Francisco and Dallas—businesses create profiles, where they can post special offers and events.

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